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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

(2019) EUROPEAN JOURNAL OF MARKETING . 53(5). p.848-870
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Keywords
Advertising effectiveness, Cognitive load, Media multitasking, Response inhibition

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Citation

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MLA
Beuckels, Emma et al. “Freedom Makes You Lose Control : Executive Control Deficits for Heavy Versus Light Media Multitaskers and the Implications for Advertising Effectiveness.” EUROPEAN JOURNAL OF MARKETING 53.5 (2019): 848–870. Print.
APA
Beuckels, E., Kazakova, S., Cauberghe, V., Hudders, L., & De Pelsmacker, P. (2019). Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness. EUROPEAN JOURNAL OF MARKETING , 53(5), 848–870.
Chicago author-date
Beuckels, Emma, Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders, and Patrick De Pelsmacker. 2019. “Freedom Makes You Lose Control : Executive Control Deficits for Heavy Versus Light Media Multitaskers and the Implications for Advertising Effectiveness.” European Journal of Marketing 53 (5): 848–870.
Chicago author-date (all authors)
Beuckels, Emma, Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders, and Patrick De Pelsmacker. 2019. “Freedom Makes You Lose Control : Executive Control Deficits for Heavy Versus Light Media Multitaskers and the Implications for Advertising Effectiveness.” European Journal of Marketing 53 (5): 848–870.
Vancouver
1.
Beuckels E, Kazakova S, Cauberghe V, Hudders L, De Pelsmacker P. Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness. EUROPEAN JOURNAL OF MARKETING . 2019;53(5):848–70.
IEEE
[1]
E. Beuckels, S. Kazakova, V. Cauberghe, L. Hudders, and P. De Pelsmacker, “Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness,” EUROPEAN JOURNAL OF MARKETING , vol. 53, no. 5, pp. 848–870, 2019.
@article{8618498,
  author       = {Beuckels, Emma and Kazakova, Snezhanka and Cauberghe, Veroline and Hudders, Liselot and De Pelsmacker, Patrick},
  issn         = {0309-0566 },
  journal      = {EUROPEAN JOURNAL OF MARKETING },
  keywords     = {Advertising effectiveness,Cognitive load,Media multitasking,Response inhibition},
  language     = {eng},
  number       = {5},
  pages        = {848--870},
  title        = {Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness},
  url          = {http://dx.doi.org/10.1108/EJM-09-2017-0588},
  volume       = {53},
  year         = {2019},
}

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