Advanced search
1 file | 790.61 KB Add to list

Product placement in mass media : a review and bibliometric analysis

(2019) JOURNAL OF ADVERTISING. 48(2). p.215-231
Author
Organization
Abstract
This article provides a comprehensive and systematic review of the product placement literature in order to map the thematic development of product placement research, help researchers understand the current research status, and suggest directions for future research. A pool of 874 publications related to product placement in mass media was retrieved from the Web of Science, Scopus, EBSCOhost, and Google Scholar databases. Bibliometric and network analyses were used to identify the leading journals, scholars, and publications to capture information about emerging issues and to map the development of product placement research. Three major clusters of product placement research were identified: (1) basic concepts, fundamental research frameworks, and empirical studies on product placement in movies and television programs; (2) empirical studies on product placement in games, especially focusing on children and food product placements; and (3) empirical studies on the effects and underlying mechanisms of product placement disclosures. This article concludes by suggesting a future research agenda for product placement research.
Keywords
Marketing, Business and International Management, Communication

Downloads

  • (...).pdf
    • full text (Published version)
    • |
    • UGent only
    • |
    • PDF
    • |
    • 790.61 KB

Citation

Please use this url to cite or link to this publication:

MLA
Guo, Fu, et al. “Product Placement in Mass Media : A Review and Bibliometric Analysis.” JOURNAL OF ADVERTISING, vol. 48, no. 2, 2019, pp. 215–31.
APA
Guo, F., Ye, G., Hudders, L., Lv, W., Li, M., & Duffy, V. G. (2019). Product placement in mass media : a review and bibliometric analysis. JOURNAL OF ADVERTISING, 48(2), 215–231.
Chicago author-date
Guo, Fu, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li, and Vincent G. Duffy. 2019. “Product Placement in Mass Media : A Review and Bibliometric Analysis.” JOURNAL OF ADVERTISING 48 (2): 215–31.
Chicago author-date (all authors)
Guo, Fu, Guoquan Ye, Liselot Hudders, Wei Lv, Mingming Li, and Vincent G. Duffy. 2019. “Product Placement in Mass Media : A Review and Bibliometric Analysis.” JOURNAL OF ADVERTISING 48 (2): 215–231.
Vancouver
1.
Guo F, Ye G, Hudders L, Lv W, Li M, Duffy VG. Product placement in mass media : a review and bibliometric analysis. JOURNAL OF ADVERTISING. 2019;48(2):215–31.
IEEE
[1]
F. Guo, G. Ye, L. Hudders, W. Lv, M. Li, and V. G. Duffy, “Product placement in mass media : a review and bibliometric analysis,” JOURNAL OF ADVERTISING, vol. 48, no. 2, pp. 215–231, 2019.
@article{8616339,
  abstract     = {This article provides a comprehensive and systematic review of the product placement literature in order to map the thematic development of product placement research, help researchers understand the current research status, and suggest directions for future research. A pool of 874 publications related to product placement in mass media was retrieved from the Web of Science, Scopus, EBSCOhost, and Google Scholar databases. Bibliometric and network analyses were used to identify the leading journals, scholars, and publications to capture information about emerging issues and to map the development of product placement research. Three major clusters of product placement research were identified: (1) basic concepts, fundamental research frameworks, and empirical studies on product placement in movies and television programs; (2) empirical studies on product placement in games, especially focusing on children and food product placements; and (3) empirical studies on the effects and underlying mechanisms of product placement disclosures. This article concludes by suggesting a future research agenda for product placement research.},
  author       = {Guo, Fu and Ye, Guoquan and Hudders, Liselot and Lv, Wei and Li, Mingming and Duffy, Vincent G.},
  issn         = {0091-3367},
  journal      = {JOURNAL OF ADVERTISING},
  keywords     = {Marketing,Business and International Management,Communication},
  language     = {eng},
  number       = {2},
  pages        = {215--231},
  title        = {Product placement in mass media : a review and bibliometric analysis},
  url          = {http://dx.doi.org/10.1080/00913367.2019.1567409},
  volume       = {48},
  year         = {2019},
}

Altmetric
View in Altmetric
Web of Science
Times cited: