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Language policy evaluation in business settings

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Abstract
Globalisation and internationalisation are important considerations for companies. If they want to increase their export, recruit foreign employees or start a foreign subsidiary, they will need to think about a suitable language policy to establish an effective and efficient communication with and between their employees. In this article, we discuss recent research related to language policy in multinational companies. First, we list several language management strategies used in companies based on the research of Harzing, Köster and Magner (2011). We illustrate this list with recent case studies, which articulate a range of problems and situations that companies are confronted with. In the following section, we discuss the need for an evaluation of language policies within a business setting. We focus on the analytical framework of François Grin and Michele Gazzola, who have written several articles and books about this need. We connect these ideas to recent case studies in a business setting. We conclude our article with the suggestion that there is a research gap concerning the evaluation of language policies, especially in the context of multinationals.
Keywords
language policy, language policy evaluation, language management strategies, multinationals

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MLA
Vermandere, Dieter, et al. “Language Policy Evaluation in Business Settings.” EUROPEAN JOURNAL OF LANGUAGE POLICY, edited by Michael Kelly, vol. 11, no. 1, 2019, pp. 25–46.
APA
Vermandere, D., Vangehuchten, L., & Van Herck, R. (2019). Language policy evaluation in business settings. EUROPEAN JOURNAL OF LANGUAGE POLICY, 11(1), 25–46.
Chicago author-date
Vermandere, Dieter, Lieve Vangehuchten, and Rebecca Van Herck. 2019. “Language Policy Evaluation in Business Settings.” Edited by Michael Kelly. EUROPEAN JOURNAL OF LANGUAGE POLICY 11 (1): 25–46.
Chicago author-date (all authors)
Vermandere, Dieter, Lieve Vangehuchten, and Rebecca Van Herck. 2019. “Language Policy Evaluation in Business Settings.” Ed by. Michael Kelly. EUROPEAN JOURNAL OF LANGUAGE POLICY 11 (1): 25–46.
Vancouver
1.
Vermandere D, Vangehuchten L, Van Herck R. Language policy evaluation in business settings. Kelly M, editor. EUROPEAN JOURNAL OF LANGUAGE POLICY. 2019;11(1):25–46.
IEEE
[1]
D. Vermandere, L. Vangehuchten, and R. Van Herck, “Language policy evaluation in business settings,” EUROPEAN JOURNAL OF LANGUAGE POLICY, vol. 11, no. 1, pp. 25–46, 2019.
@article{8614513,
  abstract     = {{Globalisation and internationalisation are important considerations for companies. If they want to increase their export, recruit foreign employees or start a foreign subsidiary, they will need to think about a suitable language policy to establish an effective and efficient communication with and between their employees. In this article, we discuss recent research related to language policy in multinational companies. First, we list several language management strategies used in companies based on the research of Harzing, Köster and Magner (2011). We illustrate this list with recent case studies, which articulate a range of problems and situations that companies are confronted with. In the following section, we discuss the need for an evaluation of language policies within a business setting. We focus on the analytical framework of François Grin and Michele Gazzola, who have written several articles and books about this need. We connect these ideas to recent case studies in a business setting. We conclude our article with the suggestion that there is a research gap concerning the evaluation of language policies, especially in the context of multinationals.}},
  author       = {{Vermandere, Dieter and Vangehuchten, Lieve and Van Herck, Rebecca}},
  editor       = {{Kelly, Michael}},
  issn         = {{1757-6822}},
  journal      = {{EUROPEAN JOURNAL OF LANGUAGE POLICY}},
  keywords     = {{language policy,language policy evaluation,language management strategies,multinationals}},
  language     = {{eng}},
  number       = {{1}},
  pages        = {{25--46}},
  title        = {{Language policy evaluation in business settings}},
  url          = {{http://dx.doi.org/10.3828/ejlp.2019.3}},
  volume       = {{11}},
  year         = {{2019}},
}

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