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Science, brands and the museum

Robert Bud
(2016) JCOM-JOURNAL OF SCIENCE COMMUNICATION. 15(6).
Author
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Abstract
This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses. The category of "brand" which condenses the instrumental with the symbolic is both powerful in its uses and familiar to laypeople. The paper shows briefly how the categories of penicillin, biotechnology and applied science can be analysed in this way. It suggests that historians apply such an approach to the historiography of such new categories as synthetic biology and that this might be useful to curators of such topics in museums.
Keywords
TECHNOLOGY, Informal learning, Public engagement with science and technology, Public, understanding of science and technology

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Citation

Please use this url to cite or link to this publication:

MLA
Bud, Robert. “Science, Brands and the Museum.” JCOM-JOURNAL OF SCIENCE COMMUNICATION, vol. 15, no. 6, 2016, doi:10.22323/2.15060303.
APA
Bud, R. (2016). Science, brands and the museum. https://doi.org/10.22323/2.15060303
Chicago author-date
Bud, Robert. 2016. “Science, Brands and the Museum.” JCOM-JOURNAL OF SCIENCE COMMUNICATION. https://doi.org/10.22323/2.15060303.
Chicago author-date (all authors)
Bud, Robert. 2016. “Science, Brands and the Museum.” JCOM-JOURNAL OF SCIENCE COMMUNICATION. doi:10.22323/2.15060303.
Vancouver
1.
Bud R. Science, brands and the museum. Vol. 15, JCOM-JOURNAL OF SCIENCE COMMUNICATION. 2016.
IEEE
[1]
R. Bud, “Science, brands and the museum,” JCOM-JOURNAL OF SCIENCE COMMUNICATION, vol. 15, no. 6. 2016.
@misc{8613396,
  abstract     = {{This paper argues that for citizens to be engaged with science they need to be able to share analytical techniques as well as the results of analyses. The category of "brand" which condenses the instrumental with the symbolic is both powerful in its uses and familiar to laypeople. The paper shows briefly how the categories of penicillin, biotechnology and applied science can be analysed in this way. It suggests that historians apply such an approach to the historiography of such new categories as synthetic biology and that this might be useful to curators of such topics in museums.}},
  articleno    = {{C03}},
  author       = {{Bud, Robert}},
  issn         = {{1824-2049}},
  keywords     = {{TECHNOLOGY,Informal learning,Public engagement with science and technology,Public,understanding of science and technology}},
  language     = {{eng}},
  number       = {{6}},
  pages        = {{7}},
  series       = {{JCOM-JOURNAL OF SCIENCE COMMUNICATION}},
  title        = {{Science, brands and the museum}},
  url          = {{http://doi.org/10.22323/2.15060303}},
  volume       = {{15}},
  year         = {{2016}},
}
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