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'Verb-first' in proverbs and slogans : a German-based, contrastive approach

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Abstract
The present article discusses the productivity of the verb-first (= V1) conditional construction as a template for German proverbs in contrast with English Subject-Auxiliary Inversion (SAI), which has no corresponding potential. Special attention is paid to the “proverbiality by association” (“scheinbare Sprichwörtlichkeit”, W. Mieder) of certain commercial and political slogans, which relies, inter alia, on the function of V1 word order as a contextualisation cue in German. Borrowing Norrick’s notion of “p-grammar” (where “p” stands for “proverbial”), the concept of “p-constructicon” is introduced, and it is suggested that the p-constructica of different languages should be treated contrastively in future research under the theoretical framework of Social Construction Grammar.
Keywords
proverb, slogan, verb-first, conditional, German, English, Social Construction Grammar

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MLA
Leuschner, Torsten. “‘Verb-first’ in Proverbs and Slogans : a German-based, Contrastive Approach.” Theoretical Approaches to Contrastive Linguistics : Morphological and Syntactic Perspectives. Ed. Michalis Georgiafentis et al. London: Bloomsbury , 2019. Print.
APA
Leuschner, T. (2019). “Verb-first” in proverbs and slogans : a German-based, contrastive approach. In M. Georgiafentis , G. Giannoulopoulou, M. Koliopoulou, & A. Tsokoglou (Eds.), Theoretical approaches to contrastive linguistics : morphological and syntactic perspectives. London: Bloomsbury .
Chicago author-date
Leuschner, Torsten. 2019. “‘Verb-first’ in Proverbs and Slogans : a German-based, Contrastive Approach.” In Theoretical Approaches to Contrastive Linguistics : Morphological and Syntactic Perspectives, ed. Michalis Georgiafentis , Giannoula Giannoulopoulou, Maria Koliopoulou, and Angeliki Tsokoglou. London: Bloomsbury .
Chicago author-date (all authors)
Leuschner, Torsten. 2019. “‘Verb-first’ in Proverbs and Slogans : a German-based, Contrastive Approach.” In Theoretical Approaches to Contrastive Linguistics : Morphological and Syntactic Perspectives, ed. Michalis Georgiafentis , Giannoula Giannoulopoulou, Maria Koliopoulou, and Angeliki Tsokoglou. London: Bloomsbury .
Vancouver
1.
Leuschner T. “Verb-first” in proverbs and slogans : a German-based, contrastive approach. In: Georgiafentis M, Giannoulopoulou G, Koliopoulou M, Tsokoglou A, editors. Theoretical approaches to contrastive linguistics : morphological and syntactic perspectives. London: Bloomsbury ; 2019.
IEEE
[1]
T. Leuschner, “‘Verb-first’ in proverbs and slogans : a German-based, contrastive approach,” in Theoretical approaches to contrastive linguistics : morphological and syntactic perspectives, M. Georgiafentis , G. Giannoulopoulou, M. Koliopoulou, and A. Tsokoglou, Eds. London: Bloomsbury , 2019.
@incollection{8610382,
  abstract     = {The present article discusses the productivity of the verb-first (= V1) conditional construction as a template for German proverbs in contrast with English Subject-Auxiliary Inversion (SAI), which has no corresponding potential. Special attention is paid to the “proverbiality by association” (“scheinbare Sprichwörtlichkeit”, W. Mieder) of certain commercial and political slogans, which relies, inter alia, on the function of V1 word order as a contextualisation cue in German. Borrowing Norrick’s notion of “p-grammar” (where “p” stands for “proverbial”), the concept of “p-constructicon” is introduced, and it is suggested that the p-constructica of different languages should be treated contrastively in future research under the theoretical framework of Social Construction Grammar.},
  author       = {Leuschner, Torsten},
  booktitle    = {Theoretical approaches to contrastive linguistics : morphological and syntactic perspectives},
  editor       = {Georgiafentis , Michalis  and Giannoulopoulou, Giannoula  and Koliopoulou, Maria and Tsokoglou, Angeliki},
  isbn         = {9781350079205},
  keywords     = {proverb,slogan,verb-first,conditional,German,English,Social Construction Grammar},
  language     = {eng},
  publisher    = {Bloomsbury },
  title        = {'Verb-first' in proverbs and slogans : a German-based, contrastive approach},
  year         = {2019},
}