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Arming consumers against product placement : a comparison of factual and evaluative educational interventions

Tina Tessitore (UGent) and Maggie Geuens (UGent)
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Chicago
Tessitore, Tina, and Maggie Geuens. 2019. “Arming Consumers Against Product Placement : a Comparison of Factual and Evaluative Educational Interventions.” Journal of Business Research 95: 38–48.
APA
Tessitore, T., & Geuens, M. (2019). Arming consumers against product placement : a comparison of factual and evaluative educational interventions. JOURNAL OF BUSINESS RESEARCH, 95, 38–48.
Vancouver
1.
Tessitore T, Geuens M. Arming consumers against product placement : a comparison of factual and evaluative educational interventions. JOURNAL OF BUSINESS RESEARCH. Elsevier ; 2019;95:38–48.
MLA
Tessitore, Tina, and Maggie Geuens. “Arming Consumers Against Product Placement : a Comparison of Factual and Evaluative Educational Interventions.” JOURNAL OF BUSINESS RESEARCH 95 (2019): 38–48. Print.
@article{8607584,
  author       = {Tessitore, Tina and Geuens, Maggie},
  issn         = {0148-2963},
  journal      = {JOURNAL OF BUSINESS RESEARCH},
  language     = {eng},
  pages        = {38--48},
  publisher    = {Elsevier },
  title        = {Arming consumers against product placement : a comparison of factual and evaluative educational interventions},
  url          = {http://dx.doi.org/10.1016/j.jbusres.2018.09.016},
  volume       = {95},
  year         = {2019},
}

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