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Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Marijke De Veirman (UGent) and Liselot Hudders (UGent)
Author
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Keywords
Marketing, Communication

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Citation

Please use this url to cite or link to this publication:

MLA
De Veirman, Marijke, and Liselot Hudders. “Disclosing Sponsored Instagram Posts : the Role of Material Connection with the Brand and Message-sidedness When Disclosing Covert Advertising.” INTERNATIONAL JOURNAL OF ADVERTISING (2019): 1–37. Print.
APA
De Veirman, M., & Hudders, L. (2019). Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising. INTERNATIONAL JOURNAL OF ADVERTISING, 1–37.
Chicago author-date
De Veirman, Marijke, and Liselot Hudders. 2019. “Disclosing Sponsored Instagram Posts : the Role of Material Connection with the Brand and Message-sidedness When Disclosing Covert Advertising.” International Journal of Advertising: 1–37.
Chicago author-date (all authors)
De Veirman, Marijke, and Liselot Hudders. 2019. “Disclosing Sponsored Instagram Posts : the Role of Material Connection with the Brand and Message-sidedness When Disclosing Covert Advertising.” International Journal of Advertising: 1–37.
Vancouver
1.
De Veirman M, Hudders L. Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising. INTERNATIONAL JOURNAL OF ADVERTISING. Informa UK Limited; 2019;1–37.
IEEE
[1]
M. De Veirman and L. Hudders, “Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising,” INTERNATIONAL JOURNAL OF ADVERTISING, pp. 1–37, 2019.
@article{8604174,
  author       = {De Veirman, Marijke and Hudders, Liselot},
  issn         = {0265-0487},
  journal      = {INTERNATIONAL JOURNAL OF ADVERTISING},
  keywords     = {Marketing,Communication},
  language     = {eng},
  pages        = {1--37},
  publisher    = {Informa UK Limited},
  title        = {Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising},
  url          = {http://dx.doi.org/10.1080/02650487.2019.1575108},
  year         = {2019},
}

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