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Look at that body! How anthropomorphic package shapes systematically appeal to consumers

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Marketing, Communication

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Citation

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MLA
De Bondt, Caroline, Anneleen Van Kerckhove, and Maggie Geuens. “Look at That Body! How Anthropomorphic Package Shapes Systematically Appeal to Consumers.” INTERNATIONAL JOURNAL OF ADVERTISING 37.5 (2018): 698–717. Print.
APA
De Bondt, C., Van Kerckhove, A., & Geuens, M. (2018). Look at that body! How anthropomorphic package shapes systematically appeal to consumers. INTERNATIONAL JOURNAL OF ADVERTISING, 37(5), 698–717. Presented at the International Conference on Research in Advertising (ICORIA) .
Chicago author-date
De Bondt, Caroline, Anneleen Van Kerckhove, and Maggie Geuens. 2018. “Look at That Body! How Anthropomorphic Package Shapes Systematically Appeal to Consumers.” International Journal of Advertising 37 (5): 698–717.
Chicago author-date (all authors)
De Bondt, Caroline, Anneleen Van Kerckhove, and Maggie Geuens. 2018. “Look at That Body! How Anthropomorphic Package Shapes Systematically Appeal to Consumers.” International Journal of Advertising 37 (5): 698–717.
Vancouver
1.
De Bondt C, Van Kerckhove A, Geuens M. Look at that body! How anthropomorphic package shapes systematically appeal to consumers. INTERNATIONAL JOURNAL OF ADVERTISING. Informa UK Limited; 2018;37(5):698–717.
IEEE
[1]
C. De Bondt, A. Van Kerckhove, and M. Geuens, “Look at that body! How anthropomorphic package shapes systematically appeal to consumers,” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 37, no. 5, pp. 698–717, 2018.
@article{8603318,
  author       = {De Bondt, Caroline and Van Kerckhove, Anneleen and Geuens, Maggie},
  issn         = {0265-0487},
  journal      = {INTERNATIONAL JOURNAL OF ADVERTISING},
  keywords     = {Marketing,Communication},
  language     = {eng},
  location     = {Ghent, BELGIUM },
  number       = {5},
  pages        = {698--717},
  publisher    = {Informa UK Limited},
  title        = {Look at that body! How anthropomorphic package shapes systematically appeal to consumers},
  url          = {http://dx.doi.org/10.1080/02650487.2018.1470919},
  volume       = {37},
  year         = {2018},
}

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