Motivations to use different social media types and their impact on consumer-brand engagement
- Author
- Cristian Buzeta, Patrick De Pelsmacker (UGent) and Nathalie Dens
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8600289
- MLA
- Buzeta, Cristian, et al. “Motivations to Use Different Social Media Types and Their Impact on Consumer-Brand Engagement.” ICORIA 2018, Abstracts, 2018.
- APA
- Buzeta, C., De Pelsmacker, P., & Dens, N. (2018). Motivations to use different social media types and their impact on consumer-brand engagement. ICORIA 2018, Abstracts. Presented at the 17th International Conference on Research in Advertising (ICORIA 2018), Valencia, Spain.
- Chicago author-date
- Buzeta, Cristian, Patrick De Pelsmacker, and Nathalie Dens. 2018. “Motivations to Use Different Social Media Types and Their Impact on Consumer-Brand Engagement.” In ICORIA 2018, Abstracts.
- Chicago author-date (all authors)
- Buzeta, Cristian, Patrick De Pelsmacker, and Nathalie Dens. 2018. “Motivations to Use Different Social Media Types and Their Impact on Consumer-Brand Engagement.” In ICORIA 2018, Abstracts.
- Vancouver
- 1.Buzeta C, De Pelsmacker P, Dens N. Motivations to use different social media types and their impact on consumer-brand engagement. In: ICORIA 2018, Abstracts. 2018.
- IEEE
- [1]C. Buzeta, P. De Pelsmacker, and N. Dens, “Motivations to use different social media types and their impact on consumer-brand engagement,” in ICORIA 2018, Abstracts, Valencia, Spain, 2018.
@inproceedings{8600289, author = {{Buzeta, Cristian and De Pelsmacker, Patrick and Dens, Nathalie}}, booktitle = {{ICORIA 2018, Abstracts}}, language = {{eng}}, location = {{Valencia, Spain}}, title = {{Motivations to use different social media types and their impact on consumer-brand engagement}}, year = {{2018}}, }