Advanced search
Add to list

Motivations to use different social media types and their impact on consumer-brand engagement

Author
Organization

Citation

Please use this url to cite or link to this publication:

MLA
Buzeta, Cristian, et al. “Motivations to Use Different Social Media Types and Their Impact on Consumer-Brand Engagement.” ICORIA 2018, Abstracts, 2018.
APA
Buzeta, C., De Pelsmacker, P., & Dens, N. (2018). Motivations to use different social media types and their impact on consumer-brand engagement. ICORIA 2018, Abstracts. Presented at the 17th International Conference on Research in Advertising (ICORIA 2018), Valencia, Spain.
Chicago author-date
Buzeta, Cristian, Patrick De Pelsmacker, and Nathalie Dens. 2018. “Motivations to Use Different Social Media Types and Their Impact on Consumer-Brand Engagement.” In ICORIA 2018, Abstracts.
Chicago author-date (all authors)
Buzeta, Cristian, Patrick De Pelsmacker, and Nathalie Dens. 2018. “Motivations to Use Different Social Media Types and Their Impact on Consumer-Brand Engagement.” In ICORIA 2018, Abstracts.
Vancouver
1.
Buzeta C, De Pelsmacker P, Dens N. Motivations to use different social media types and their impact on consumer-brand engagement. In: ICORIA 2018, Abstracts. 2018.
IEEE
[1]
C. Buzeta, P. De Pelsmacker, and N. Dens, “Motivations to use different social media types and their impact on consumer-brand engagement,” in ICORIA 2018, Abstracts, Valencia, Spain, 2018.
@inproceedings{8600289,
  author       = {{Buzeta, Cristian and De Pelsmacker, Patrick and Dens, Nathalie}},
  booktitle    = {{ICORIA 2018, Abstracts}},
  language     = {{eng}},
  location     = {{Valencia, Spain}},
  title        = {{Motivations to use different social media types and their impact on consumer-brand engagement}},
  year         = {{2018}},
}