Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection
- Author
- Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8600288
- MLA
- De Keyzer, Freya, et al. “Personalized Advertising on Facebook : The Role of Perceived Relevance, Intrusiveness, Information Control and Privacy Protection.” ICORIA 2018, Abstracts, 2018.
- APA
- De Keyzer, F., Dens, N., & De Pelsmacker, P. (2018). Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection. ICORIA 2018, Abstracts. Presented at the 17th International Conference on Research in Advertising (ICORIA 2018), Valencia, Spain.
- Chicago author-date
- De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2018. “Personalized Advertising on Facebook : The Role of Perceived Relevance, Intrusiveness, Information Control and Privacy Protection.” In ICORIA 2018, Abstracts.
- Chicago author-date (all authors)
- De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2018. “Personalized Advertising on Facebook : The Role of Perceived Relevance, Intrusiveness, Information Control and Privacy Protection.” In ICORIA 2018, Abstracts.
- Vancouver
- 1.De Keyzer F, Dens N, De Pelsmacker P. Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection. In: ICORIA 2018, Abstracts. 2018.
- IEEE
- [1]F. De Keyzer, N. Dens, and P. De Pelsmacker, “Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection,” in ICORIA 2018, Abstracts, Valencia, Spain, 2018.
@inproceedings{8600288, author = {{De Keyzer, Freya and Dens, Nathalie and De Pelsmacker, Patrick}}, booktitle = {{ICORIA 2018, Abstracts}}, language = {{eng}}, location = {{Valencia, Spain}}, title = {{Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection}}, year = {{2018}}, }