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Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)
(2018) ICORIA 2018, Abstracts.
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Citation

Please use this url to cite or link to this publication:

MLA
De Keyzer, Freya, et al. “Personalized Advertising on Facebook : The Role of Perceived Relevance, Intrusiveness, Information Control and Privacy Protection.” ICORIA 2018, Abstracts, 2018.
APA
De Keyzer, F., Dens, N., & De Pelsmacker, P. (2018). Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection. ICORIA 2018, Abstracts. Presented at the 17th International Conference on Research in Advertising (ICORIA 2018), Valencia, Spain.
Chicago author-date
De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2018. “Personalized Advertising on Facebook : The Role of Perceived Relevance, Intrusiveness, Information Control and Privacy Protection.” In ICORIA 2018, Abstracts.
Chicago author-date (all authors)
De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2018. “Personalized Advertising on Facebook : The Role of Perceived Relevance, Intrusiveness, Information Control and Privacy Protection.” In ICORIA 2018, Abstracts.
Vancouver
1.
De Keyzer F, Dens N, De Pelsmacker P. Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection. In: ICORIA 2018, Abstracts. 2018.
IEEE
[1]
F. De Keyzer, N. Dens, and P. De Pelsmacker, “Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection,” in ICORIA 2018, Abstracts, Valencia, Spain, 2018.
@inproceedings{8600288,
  author       = {{De Keyzer, Freya and Dens, Nathalie and De Pelsmacker, Patrick}},
  booktitle    = {{ICORIA 2018, Abstracts}},
  language     = {{eng}},
  location     = {{Valencia, Spain}},
  title        = {{Personalized advertising on Facebook : the role of perceived relevance, intrusiveness, information control and privacy protection}},
  year         = {{2018}},
}