The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data
- Author
- Kristien Daems, Patrick De Pelsmacker (UGent) and Ingrid Moons
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8600287
- MLA
- Daems, Kristien, et al. “The Effect of Brand Integration and Brand Interactivity on Young Teenagers’ Brand Memory, Brand Attitude and Willingness to Share Personal Data.” ICORIA 2018, Abstracts, 2018.
- APA
- Daems, K., De Pelsmacker, P., & Moons, I. (2018). The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data. ICORIA 2018, Abstracts. Presented at the 17th International Conference on Research in Advertising (ICORIA 2018), Valencia, Spain.
- Chicago author-date
- Daems, Kristien, Patrick De Pelsmacker, and Ingrid Moons. 2018. “The Effect of Brand Integration and Brand Interactivity on Young Teenagers’ Brand Memory, Brand Attitude and Willingness to Share Personal Data.” In ICORIA 2018, Abstracts.
- Chicago author-date (all authors)
- Daems, Kristien, Patrick De Pelsmacker, and Ingrid Moons. 2018. “The Effect of Brand Integration and Brand Interactivity on Young Teenagers’ Brand Memory, Brand Attitude and Willingness to Share Personal Data.” In ICORIA 2018, Abstracts.
- Vancouver
- 1.Daems K, De Pelsmacker P, Moons I. The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data. In: ICORIA 2018, Abstracts. 2018.
- IEEE
- [1]K. Daems, P. De Pelsmacker, and I. Moons, “The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data,” in ICORIA 2018, Abstracts, Valencia, Spain, 2018.
@inproceedings{8600287, author = {{Daems, Kristien and De Pelsmacker, Patrick and Moons, Ingrid}}, booktitle = {{ICORIA 2018, Abstracts}}, language = {{eng}}, location = {{Valencia, Spain}}, title = {{The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data}}, year = {{2018}}, }