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The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data

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Please use this url to cite or link to this publication:

MLA
Daems, Kristien, et al. “The Effect of Brand Integration and Brand Interactivity on Young Teenagers’ Brand Memory, Brand Attitude and Willingness to Share Personal Data.” ICORIA 2018, Abstracts, 2018.
APA
Daems, K., De Pelsmacker, P., & Moons, I. (2018). The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data. In ICORIA 2018, Abstracts. Valencia, Spain.
Chicago author-date
Daems, Kristien, Patrick De Pelsmacker, and Ingrid Moons. 2018. “The Effect of Brand Integration and Brand Interactivity on Young Teenagers’ Brand Memory, Brand Attitude and Willingness to Share Personal Data.” In ICORIA 2018, Abstracts.
Chicago author-date (all authors)
Daems, Kristien, Patrick De Pelsmacker, and Ingrid Moons. 2018. “The Effect of Brand Integration and Brand Interactivity on Young Teenagers’ Brand Memory, Brand Attitude and Willingness to Share Personal Data.” In ICORIA 2018, Abstracts.
Vancouver
1.
Daems K, De Pelsmacker P, Moons I. The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data. In: ICORIA 2018, Abstracts. 2018.
IEEE
[1]
K. Daems, P. De Pelsmacker, and I. Moons, “The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data,” in ICORIA 2018, Abstracts, Valencia, Spain, 2018.
@inproceedings{8600287,
  author       = {Daems, Kristien and De Pelsmacker, Patrick and Moons, Ingrid},
  booktitle    = {ICORIA 2018, Abstracts},
  language     = {eng},
  location     = {Valencia, Spain},
  title        = {The effect of brand integration and brand interactivity on young teenagers’ brand memory, brand attitude and willingness to share personal data},
  year         = {2018},
}