The impact of text valence, star rating and rated usefulness in online reviews
- Author
- Patrick De Pelsmacker (UGent) , Nathalie Dens and Alona Kolomiiets
- Organization
- Abstract
- The influence of text valence, star rating and rated usefulness of online reviews on review readers' impression of the review and their positive word-of-mouth intention is tested in an experimental study (n = 431). In addition, we investigate the moderating role of review readers' product category involvement and susceptibility to interpersonal influence on the effect of the three review components. The influence of review text valence on evaluative responses is stronger for more highly involved people and for people who are more susceptible to interpersonal influence. The influence of rated review usefulness on review impression is marginally stronger for people who are more susceptible to interpersonal influence. Star ratings do not influence evaluative responses, and their effect is not moderated by either involvement or susceptibility.
- Keywords
- Online reviews, review valence, review usefulness, review impression, word-of-mouth intention, WORD-OF-MOUTH, CONSUMER REVIEWS, INTERPERSONAL INFLUENCE, MODERATING ROLE, DECISION-MAKING, PRODUCT, INFORMATION, SALES, PERSUASION, SUSCEPTIBILITY
Downloads
-
(...).pdf
- full text (Published version)
- |
- UGent only
- |
- |
- 562.66 KB
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8600275
- MLA
- De Pelsmacker, Patrick, et al. “The Impact of Text Valence, Star Rating and Rated Usefulness in Online Reviews.” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 37, no. 3, 2018, pp. 340–59, doi:10.1080/02650487.2018.1424792.
- APA
- De Pelsmacker, P., Dens, N., & Kolomiiets, A. (2018). The impact of text valence, star rating and rated usefulness in online reviews. INTERNATIONAL JOURNAL OF ADVERTISING, 37(3), 340–359. https://doi.org/10.1080/02650487.2018.1424792
- Chicago author-date
- De Pelsmacker, Patrick, Nathalie Dens, and Alona Kolomiiets. 2018. “The Impact of Text Valence, Star Rating and Rated Usefulness in Online Reviews.” INTERNATIONAL JOURNAL OF ADVERTISING 37 (3): 340–59. https://doi.org/10.1080/02650487.2018.1424792.
- Chicago author-date (all authors)
- De Pelsmacker, Patrick, Nathalie Dens, and Alona Kolomiiets. 2018. “The Impact of Text Valence, Star Rating and Rated Usefulness in Online Reviews.” INTERNATIONAL JOURNAL OF ADVERTISING 37 (3): 340–359. doi:10.1080/02650487.2018.1424792.
- Vancouver
- 1.De Pelsmacker P, Dens N, Kolomiiets A. The impact of text valence, star rating and rated usefulness in online reviews. INTERNATIONAL JOURNAL OF ADVERTISING. 2018;37(3):340–59.
- IEEE
- [1]P. De Pelsmacker, N. Dens, and A. Kolomiiets, “The impact of text valence, star rating and rated usefulness in online reviews,” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 37, no. 3, pp. 340–359, 2018.
@article{8600275,
abstract = {{The influence of text valence, star rating and rated usefulness of online reviews on review readers' impression of the review and their positive word-of-mouth intention is tested in an experimental study (n = 431). In addition, we investigate the moderating role of review readers' product category involvement and susceptibility to interpersonal influence on the effect of the three review components. The influence of review text valence on evaluative responses is stronger for more highly involved people and for people who are more susceptible to interpersonal influence. The influence of rated review usefulness on review impression is marginally stronger for people who are more susceptible to interpersonal influence. Star ratings do not influence evaluative responses, and their effect is not moderated by either involvement or susceptibility.}},
author = {{De Pelsmacker, Patrick and Dens, Nathalie and Kolomiiets, Alona}},
issn = {{0265-0487}},
journal = {{INTERNATIONAL JOURNAL OF ADVERTISING}},
keywords = {{Online reviews,review valence,review usefulness,review impression,word-of-mouth intention,WORD-OF-MOUTH,CONSUMER REVIEWS,INTERPERSONAL INFLUENCE,MODERATING ROLE,DECISION-MAKING,PRODUCT,INFORMATION,SALES,PERSUASION,SUSCEPTIBILITY}},
language = {{eng}},
number = {{3}},
pages = {{340--359}},
title = {{The impact of text valence, star rating and rated usefulness in online reviews}},
url = {{http://doi.org/10.1080/02650487.2018.1424792}},
volume = {{37}},
year = {{2018}},
}
- Altmetric
- View in Altmetric
- Web of Science
- Times cited: