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Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media

Freya De Keyzer, Nathalie Dens and Patrick De Pelsmacker (UGent)
(2017) ONLINE INFORMATION REVIEW. 41(7). p.905-920
Author
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Citation

Please use this url to cite or link to this publication:

MLA
De Keyzer, Freya, et al. “Don’t Be so Emotional! How Tone of Voice and Service Type Affect the Relationship between Message Valence and Consumer Responses to WOM in Social Media.” ONLINE INFORMATION REVIEW, vol. 41, no. 7, 2017, pp. 905–20, doi:10.1108/OIR-08-2016-0219.
APA
De Keyzer, F., Dens, N., & De Pelsmacker, P. (2017). Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. ONLINE INFORMATION REVIEW, 41(7), 905–920. https://doi.org/10.1108/OIR-08-2016-0219
Chicago author-date
De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2017. “Don’t Be so Emotional! How Tone of Voice and Service Type Affect the Relationship between Message Valence and Consumer Responses to WOM in Social Media.” ONLINE INFORMATION REVIEW 41 (7): 905–20. https://doi.org/10.1108/OIR-08-2016-0219.
Chicago author-date (all authors)
De Keyzer, Freya, Nathalie Dens, and Patrick De Pelsmacker. 2017. “Don’t Be so Emotional! How Tone of Voice and Service Type Affect the Relationship between Message Valence and Consumer Responses to WOM in Social Media.” ONLINE INFORMATION REVIEW 41 (7): 905–920. doi:10.1108/OIR-08-2016-0219.
Vancouver
1.
De Keyzer F, Dens N, De Pelsmacker P. Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. ONLINE INFORMATION REVIEW. 2017;41(7):905–20.
IEEE
[1]
F. De Keyzer, N. Dens, and P. De Pelsmacker, “Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media,” ONLINE INFORMATION REVIEW, vol. 41, no. 7, pp. 905–920, 2017.
@article{8600272,
  author       = {{De Keyzer, Freya and Dens, Nathalie and De Pelsmacker, Patrick}},
  issn         = {{1468-4527}},
  journal      = {{ONLINE INFORMATION REVIEW}},
  language     = {{eng}},
  number       = {{7}},
  pages        = {{905--920}},
  title        = {{Don’t be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media}},
  url          = {{http://doi.org/10.1108/OIR-08-2016-0219}},
  volume       = {{41}},
  year         = {{2017}},
}
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