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Mental imagery as driver of consumer desire

Evelynn Devos (UGent) , Mario Pandelaere (UGent) and Anneleen Van Kerckhove (UGent)
(2019)
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Please use this url to cite or link to this publication:

Chicago
Devos, Evelynn, Mario Pandelaere, and Anneleen Van Kerckhove. 2019. “Mental Imagery as Driver of Consumer Desire .” In .
APA
Devos, E., Pandelaere, M., & Van Kerckhove, A. (2019). Mental imagery as driver of consumer desire . Presented at the SCP - Society for Consumer Psychology.
Vancouver
1.
Devos E, Pandelaere M, Van Kerckhove A. Mental imagery as driver of consumer desire . 2019.
MLA
Devos, Evelynn, Mario Pandelaere, and Anneleen Van Kerckhove. “Mental Imagery as Driver of Consumer Desire .” 2019. Print.
@inproceedings{8598590,
  author       = {Devos, Evelynn and Pandelaere, Mario and Van Kerckhove, Anneleen},
  location     = {Savannah},
  title        = {Mental imagery as driver of consumer desire },
  year         = {2019},
}