If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value
- Author
- Jolien Vandenbroele (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)
- Organization
- Abstract
- Why do people love to share their running routes on social media? From an evolutionary perspective, the conspicuous display of exercise efforts provides an indicator of health. These displays benefit the sender, given that health establishes a human mate preference. Hence, potential mates attribute higher mate value to individuals posting about workouts because of greater inferred healthiness. In line with this theorizing, activating a mating motive increases online sharing intentions for workouts (vs. activities that require less energy) when people sense their own mate value to be low. Moreover, a mating motive increases senders' desire to ensure workout posts are noticed by attractive potential partners. Along with some boundary conditions of the costly signal, this article details the implications of these findings for theory, public policy, and online community marketers.
- Keywords
- Mating, Health, Costly signal, Self-promotion, Social media, INTRASEXUAL COMPETITION, FACIAL ATTRACTIVENESS, FUNDAMENTAL MOTIVES, MEDIATION ANALYSIS, SEXUAL SELECTION, ROMANTIC MOTIVES, BRAND COMMUNITY, EVOLUTION, PREFERENCES, CONSUMPTION
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8598285
- MLA
- Vandenbroele, Jolien, et al. “If You Work It, Flaunt It : Conspicuous Displays of Exercise Efforts Increase Mate Value.” JOURNAL OF BUSINESS RESEARCH, vol. 120, 2020, pp. 586–98, doi:10.1016/j.jbusres.2019.01.030.
- APA
- Vandenbroele, J., Van Kerckhove, A., & Geuens, M. (2020). If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value. JOURNAL OF BUSINESS RESEARCH, 120, 586–598. https://doi.org/10.1016/j.jbusres.2019.01.030
- Chicago author-date
- Vandenbroele, Jolien, Anneleen Van Kerckhove, and Maggie Geuens. 2020. “If You Work It, Flaunt It : Conspicuous Displays of Exercise Efforts Increase Mate Value.” JOURNAL OF BUSINESS RESEARCH 120: 586–98. https://doi.org/10.1016/j.jbusres.2019.01.030.
- Chicago author-date (all authors)
- Vandenbroele, Jolien, Anneleen Van Kerckhove, and Maggie Geuens. 2020. “If You Work It, Flaunt It : Conspicuous Displays of Exercise Efforts Increase Mate Value.” JOURNAL OF BUSINESS RESEARCH 120: 586–598. doi:10.1016/j.jbusres.2019.01.030.
- Vancouver
- 1.Vandenbroele J, Van Kerckhove A, Geuens M. If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value. JOURNAL OF BUSINESS RESEARCH. 2020;120:586–98.
- IEEE
- [1]J. Vandenbroele, A. Van Kerckhove, and M. Geuens, “If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value,” JOURNAL OF BUSINESS RESEARCH, vol. 120, pp. 586–598, 2020.
@article{8598285,
abstract = {{Why do people love to share their running routes on social media? From an evolutionary perspective, the
conspicuous display of exercise efforts provides an indicator of health. These displays benefit the sender, given that health establishes a human mate preference. Hence, potential mates attribute higher mate value to individuals posting about workouts because of greater inferred healthiness. In line with this theorizing, activating a mating motive increases online sharing intentions for workouts (vs. activities that require less energy) when people sense their own mate value to be low. Moreover, a mating motive increases senders' desire to ensure workout posts are noticed by attractive potential partners. Along with some boundary conditions of the costly signal, this article details the implications of these findings for theory, public policy, and online community marketers.}},
author = {{Vandenbroele, Jolien and Van Kerckhove, Anneleen and Geuens, Maggie}},
issn = {{0148-2963}},
journal = {{JOURNAL OF BUSINESS RESEARCH}},
keywords = {{Mating,Health,Costly signal,Self-promotion,Social media,INTRASEXUAL COMPETITION,FACIAL ATTRACTIVENESS,FUNDAMENTAL MOTIVES,MEDIATION ANALYSIS,SEXUAL SELECTION,ROMANTIC MOTIVES,BRAND COMMUNITY,EVOLUTION,PREFERENCES,CONSUMPTION}},
language = {{eng}},
pages = {{586--598}},
title = {{If you work it, flaunt it : conspicuous displays of exercise efforts increase mate value}},
url = {{http://doi.org/10.1016/j.jbusres.2019.01.030}},
volume = {{120}},
year = {{2020}},
}
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