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The effectiveness of in-game advertising : examining the influence of ad format

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MLA
Herrewijn, Laura, and Karolien Poels. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” Advances in Advertising Research IX : Power to Consumers. Ed. Veroline Cauberghe, Liselot Hudders, & Martin Eisend. Vol. 9. Wiesbaden: Springer Gabler Verlag, 2018. 87–100. Print.
APA
Herrewijn, L., & Poels, K. (2018). The effectiveness of in-game advertising : examining the influence of ad format. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in advertising research IX : power to consumers (Vol. 9, pp. 87–100). Wiesbaden: Springer Gabler Verlag.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2018. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” In Advances in Advertising Research IX : Power to Consumers, ed. Veroline Cauberghe, Liselot Hudders, and Martin Eisend, 9:87–100. Wiesbaden: Springer Gabler Verlag.
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2018. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” In Advances in Advertising Research IX : Power to Consumers, ed. Veroline Cauberghe, Liselot Hudders, and Martin Eisend, 9:87–100. Wiesbaden: Springer Gabler Verlag.
Vancouver
1.
Herrewijn L, Poels K. The effectiveness of in-game advertising : examining the influence of ad format. In: Cauberghe V, Hudders L, Eisend M, editors. Advances in advertising research IX : power to consumers. Wiesbaden: Springer Gabler Verlag; 2018. p. 87–100.
IEEE
[1]
L. Herrewijn and K. Poels, “The effectiveness of in-game advertising : examining the influence of ad format,” in Advances in advertising research IX : power to consumers, vol. 9, V. Cauberghe, L. Hudders, and M. Eisend, Eds. Wiesbaden: Springer Gabler Verlag, 2018, pp. 87–100.
@incollection{8583980,
  author       = {Herrewijn, Laura and Poels, Karolien},
  booktitle    = {Advances in advertising research IX : power to consumers},
  editor       = {Cauberghe, Veroline and Hudders, Liselot and Eisend, Martin},
  isbn         = {9783658226800},
  language     = {eng},
  pages        = {87--100},
  publisher    = {Springer Gabler Verlag},
  series       = {Advances in Advertising Research},
  title        = {The effectiveness of in-game advertising : examining the influence of ad format},
  url          = {http://dx.doi.org/10.1007/978-3-658-22681-7_7},
  volume       = {9},
  year         = {2018},
}

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