Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8583980

MLA

Herrewijn, Laura, and Karolien Poels. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” Advances in Advertising Research IX : Power to Consumers. Ed. Veroline Cauberghe, Liselot Hudders, & Martin Eisend. Vol. 9. Wiesbaden: Springer Gabler Verlag, 2018. 87–100. Print.

APA

Herrewijn, L., & Poels, K. (2018). The effectiveness of in-game advertising : examining the influence of ad format. In V. Cauberghe, L. Hudders, & M. Eisend (Eds.), Advances in advertising research IX : power to consumers (Vol. 9, pp. 87–100). Wiesbaden: Springer Gabler Verlag.

Chicago author-date

Herrewijn, Laura, and Karolien Poels. 2018. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” In Advances in Advertising Research IX : Power to Consumers, ed. Veroline Cauberghe, Liselot Hudders, and Martin Eisend, 9:87–100. Wiesbaden: Springer Gabler Verlag.

Chicago author-date (all authors)

Herrewijn, Laura, and Karolien Poels. 2018. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” In Advances in Advertising Research IX : Power to Consumers, ed. Veroline Cauberghe, Liselot Hudders, and Martin Eisend, 9:87–100. Wiesbaden: Springer Gabler Verlag.

Vancouver

1.

Herrewijn L, Poels K. The effectiveness of in-game advertising : examining the influence of ad format. In: Cauberghe V, Hudders L, Eisend M, editors. Advances in advertising research IX : power to consumers. Wiesbaden: Springer Gabler Verlag; 2018. p. 87–100.

IEEE

[1]

L. Herrewijn and K. Poels, “The effectiveness of in-game advertising : examining the influence of ad format,” in Advances in advertising research IX : power to consumers, vol. 9, V. Cauberghe, L. Hudders, and M. Eisend, Eds. Wiesbaden: Springer Gabler Verlag, 2018, pp. 87–100.