
On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices
- Author
- Ellen Van Loo (UGent) , Carola Grebitus, Rodolfo M Nayga, Wim Verbeke (UGent) and Jutta Roosen
- Organization
- Abstract
- When buying a product, consumers are confronted with a host of information presented to them. However, this information can only affect shoppers' choices if they pay attention to it. Eye tracking can measure visual attention to information. Most recently, agricultural and food economics research has combined eye tracking and valuation methods to give insight into the relation between visual attention, preferences, and choices. We present an overview of the eye-tracking literature, and discuss theory and applications. Also, insights on how to measure visual attention and choice are provided. While eye tracking has its challenges, there are interesting future research avenues that can be explored by agricultural and food economists using eye tracking.
- Keywords
- Choice, cues, eye tracking, information, labeling, visual attention, ATTRIBUTE NON-ATTENDANCE, WILLINGNESS-TO-PAY, EYE-TRACKING, NUTRITION INFORMATION, TIME PRESSURE, GAZE BIAS, LABEL USE, FRONT, EFFICIENT, IMPACT
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8580524
- MLA
- Van Loo, Ellen, et al. “On the Measurement of Consumer Preferences and Food Choice Behavior : The Relation between Visual Attention and Choices.” APPLIED ECONOMIC PERSPECTIVES AND POLICY, vol. 40, no. 4, 2018, pp. 538–62, doi:10.1093/aepp/ppy022.
- APA
- Van Loo, E., Grebitus, C., Nayga, R. M., Verbeke, W., & Roosen, J. (2018). On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices. APPLIED ECONOMIC PERSPECTIVES AND POLICY, 40(4), 538–562. https://doi.org/10.1093/aepp/ppy022
- Chicago author-date
- Van Loo, Ellen, Carola Grebitus, Rodolfo M Nayga, Wim Verbeke, and Jutta Roosen. 2018. “On the Measurement of Consumer Preferences and Food Choice Behavior : The Relation between Visual Attention and Choices.” APPLIED ECONOMIC PERSPECTIVES AND POLICY 40 (4): 538–62. https://doi.org/10.1093/aepp/ppy022.
- Chicago author-date (all authors)
- Van Loo, Ellen, Carola Grebitus, Rodolfo M Nayga, Wim Verbeke, and Jutta Roosen. 2018. “On the Measurement of Consumer Preferences and Food Choice Behavior : The Relation between Visual Attention and Choices.” APPLIED ECONOMIC PERSPECTIVES AND POLICY 40 (4): 538–562. doi:10.1093/aepp/ppy022.
- Vancouver
- 1.Van Loo E, Grebitus C, Nayga RM, Verbeke W, Roosen J. On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices. APPLIED ECONOMIC PERSPECTIVES AND POLICY. 2018;40(4):538–62.
- IEEE
- [1]E. Van Loo, C. Grebitus, R. M. Nayga, W. Verbeke, and J. Roosen, “On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices,” APPLIED ECONOMIC PERSPECTIVES AND POLICY, vol. 40, no. 4, pp. 538–562, 2018.
@article{8580524, abstract = {{When buying a product, consumers are confronted with a host of information presented to them. However, this information can only affect shoppers' choices if they pay attention to it. Eye tracking can measure visual attention to information. Most recently, agricultural and food economics research has combined eye tracking and valuation methods to give insight into the relation between visual attention, preferences, and choices. We present an overview of the eye-tracking literature, and discuss theory and applications. Also, insights on how to measure visual attention and choice are provided. While eye tracking has its challenges, there are interesting future research avenues that can be explored by agricultural and food economists using eye tracking.}}, author = {{Van Loo, Ellen and Grebitus, Carola and Nayga, Rodolfo M and Verbeke, Wim and Roosen, Jutta}}, issn = {{2040-5790}}, journal = {{APPLIED ECONOMIC PERSPECTIVES AND POLICY}}, keywords = {{Choice,cues,eye tracking,information,labeling,visual attention,ATTRIBUTE NON-ATTENDANCE,WILLINGNESS-TO-PAY,EYE-TRACKING,NUTRITION INFORMATION,TIME PRESSURE,GAZE BIAS,LABEL USE,FRONT,EFFICIENT,IMPACT}}, language = {{eng}}, number = {{4}}, pages = {{538--562}}, title = {{On the measurement of consumer preferences and food choice behavior : the relation between visual attention and choices}}, url = {{http://dx.doi.org/10.1093/aepp/ppy022}}, volume = {{40}}, year = {{2018}}, }
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