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When change readiness spirals down : a mixed-method case study of change communication at a European government agency

Ellen Van Praet (UGent) and Sarah Van Leuven (UGent)
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Abstract
This article presents a single case study investigating the role of change communication in the early stages of change implementation at a European government agency. It adopts a multimethod approach, relying on quantitative methods and adding qualitative components to clarify core assumptions. The quantitative part of the research relies on a survey of 718 staff members, based on existing instruments—the ICA audit, the Organizational Change Recipients’ Belief scale, and the Cynicism about Organizational Change scale. The qualitative part of the research relies on 18 semistructured in-depth interviews. The findings demonstrate how a lack of clear, unambiguous communication proves a major obstacle for succeeding in unfreezing employees; it leads them to mainly think about their own self-interest, maintain the status quo and avoid needless risks.
Keywords
change, communication, survey, interviews

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Citation

Please use this url to cite or link to this publication:

Chicago
Van Praet, Ellen, and Sarah Van Leuven. 2019. “When Change Readiness Spirals down : a Mixed-method Case Study of Change Communication at a European Government Agency.” International Journal of Business Communication .
APA
Van Praet, E., & Van Leuven, S. (2019). When change readiness spirals down : a mixed-method case study of change communication at a European government agency. INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION .
Vancouver
1.
Van Praet E, Van Leuven S. When change readiness spirals down : a mixed-method case study of change communication at a European government agency. INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION . SAGE; 2019;
MLA
Van Praet, Ellen, and Sarah Van Leuven. “When Change Readiness Spirals down : a Mixed-method Case Study of Change Communication at a European Government Agency.” INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION (2019): n. pag. Print.
@article{8579227,
  abstract     = {This article presents a single case study investigating the role of change communication in the early stages of change implementation at a European government agency. It adopts a multimethod approach, relying on quantitative methods and adding qualitative components to clarify core assumptions. The quantitative part of the research relies on a survey of 718 staff members, based on existing instruments---the ICA audit, the Organizational Change Recipients{\textquoteright} Belief scale, and the Cynicism about Organizational Change scale. The qualitative part of the research relies on 18 semistructured in-depth interviews. The findings demonstrate how a lack of clear, unambiguous communication proves a major obstacle for succeeding in unfreezing employees; it leads them to mainly think about their own self-interest, maintain the status quo and avoid needless risks.},
  author       = {Van Praet, Ellen and Van Leuven, Sarah},
  issn         = {2329-4884},
  journal      = {INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION },
  language     = {eng},
  publisher    = {SAGE},
  title        = {When change readiness spirals down : a mixed-method case study of change communication at a European government agency},
  url          = {http://dx.doi.org/10.1177/2329488418808017},
  year         = {2019},
}

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