Methodological issues in cross-cultural research
- Author
- Hans Baumgartner and Bert Weijters (UGent)
- Organization
- Abstract
- Regardless of whether the research goal is to establish cultural universals or to identify and explain cross-cultural differences, researchers need measures that are comparable across different cultures when conducting cross-cultural studies. In this chapter, we describe two major strategies for enhancing cross-cultural comparability. First, we discuss a priori methods to ensure the comparability of data in cross-cultural surveys. In particular, we review findings on cross-cultural differences based on the psychology of survey response and provide suggestions on how to deal with these cultural differences in the survey design stage. Second, we discuss post hoc methods to ascertain data comparability and enable comparisons in the presence of threats to equivalence.
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8578007
- MLA
- Baumgartner, Hans, and Bert Weijters. “Methodological Issues in Cross-Cultural Research.” Cross Cultural Issues in Consumer Science and Consumer Psychology : Current Perspectives and Future Directions, edited by Hester van Herk and Carlos Torelli, Springer, 2017, pp. 169–90, doi:10.1007/978-3-319-65091-3_10.
- APA
- Baumgartner, H., & Weijters, B. (2017). Methodological issues in cross-cultural research. In H. van Herk & C. Torelli (Eds.), Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions (pp. 169–190). https://doi.org/10.1007/978-3-319-65091-3_10
- Chicago author-date
- Baumgartner, Hans, and Bert Weijters. 2017. “Methodological Issues in Cross-Cultural Research.” In Cross Cultural Issues in Consumer Science and Consumer Psychology : Current Perspectives and Future Directions, edited by Hester van Herk and Carlos Torelli, 169–90. Springer. https://doi.org/10.1007/978-3-319-65091-3_10.
- Chicago author-date (all authors)
- Baumgartner, Hans, and Bert Weijters. 2017. “Methodological Issues in Cross-Cultural Research.” In Cross Cultural Issues in Consumer Science and Consumer Psychology : Current Perspectives and Future Directions, ed by. Hester van Herk and Carlos Torelli, 169–190. Springer. doi:10.1007/978-3-319-65091-3_10.
- Vancouver
- 1.Baumgartner H, Weijters B. Methodological issues in cross-cultural research. In: van Herk H, Torelli C, editors. Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions. Springer; 2017. p. 169–90.
- IEEE
- [1]H. Baumgartner and B. Weijters, “Methodological issues in cross-cultural research,” in Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions, H. van Herk and C. Torelli, Eds. Springer, 2017, pp. 169–190.
@incollection{8578007,
abstract = {{Regardless of whether the research goal is to establish cultural universals or to identify and explain cross-cultural differences, researchers need measures that are comparable across different cultures when conducting cross-cultural studies. In this chapter, we describe two major strategies for enhancing cross-cultural comparability. First, we discuss a priori methods to ensure the comparability of data in cross-cultural surveys. In particular, we review findings on cross-cultural differences based on the psychology of survey response and provide suggestions on how to deal with these cultural differences in the survey design stage. Second, we discuss post hoc methods to ascertain data comparability and enable comparisons in the presence of threats to equivalence.}},
author = {{Baumgartner, Hans and Weijters, Bert}},
booktitle = {{Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions}},
editor = {{van Herk, Hester and Torelli, Carlos}},
isbn = {{9783319650906}},
language = {{eng}},
pages = {{169--190}},
publisher = {{Springer}},
title = {{Methodological issues in cross-cultural research}},
url = {{http://doi.org/10.1007/978-3-319-65091-3_10}},
year = {{2017}},
}
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