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Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt

Saar Bossuyt (UGent) and Patrick Van Kenhove (UGent)
(2018) JOURNAL OF BUSINESS ETHICS. 150(3). p.727-739
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Abstract
Gender is one of the most researched and contentious topics in consumer ethics research. It is common for researchers of gender studies to presume that women are more ethical than men because of their reputation for having a selfless, sensitive nature. Nevertheless, we found evidence that women behaved less ethically than men in two field experiments testing a passive form of unethical behavior. Women benefited to a larger extent from a cashier miscalculating the bill in their favor than men. However, in three follow-up studies, we found that women did not necessarily intend to benefit at the expense of someone else. Women are less prone to speak up to a cashier than men are, even when the mistake is made in their disfavor. These results reveal that gender differences in assertiveness affect differences in unethical behavior.
Keywords
DESIRABILITY RESPONSE BIAS, DECISION-MAKING, STATUS INCONGRUITY, REGULATORY FOCUS, CONSUMER ETHICS, RISK-TAKING, MEN, METAANALYSIS, BUSINESS, BACKLASH, Assertiveness, Behavioral experiments, Consumer ethics, Gender, differences, Gender ethics, Social desirability bias, Unethical consumer, behavior

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Citation

Please use this url to cite or link to this publication:

Chicago
Bossuyt, Saar, and Patrick Van Kenhove. 2018. “Assertiveness Bias in Gender Ethics Research : Why Women Deserve the Benefit of the Doubt.” Journal of Business Ethics 150 (3): 727–739.
APA
Bossuyt, Saar, & Van Kenhove, P. (2018). Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt. JOURNAL OF BUSINESS ETHICS, 150(3), 727–739.
Vancouver
1.
Bossuyt S, Van Kenhove P. Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt. JOURNAL OF BUSINESS ETHICS. Dordrecht: Springer; 2018;150(3):727–39.
MLA
Bossuyt, Saar, and Patrick Van Kenhove. “Assertiveness Bias in Gender Ethics Research : Why Women Deserve the Benefit of the Doubt.” JOURNAL OF BUSINESS ETHICS 150.3 (2018): 727–739. Print.
@article{8569133,
  abstract     = {Gender is one of the most researched and contentious topics in consumer ethics research. It is common for researchers of gender studies to presume that women are more ethical than men because of their reputation for having a selfless, sensitive nature. Nevertheless, we found evidence that women behaved less ethically than men in two field experiments testing a passive form of unethical behavior. Women benefited to a larger extent from a cashier miscalculating the bill in their favor than men. However, in three follow-up studies, we found that women did not necessarily intend to benefit at the expense of someone else. Women are less prone to speak up to a cashier than men are, even when the mistake is made in their disfavor. These results reveal that gender differences in assertiveness affect differences in unethical behavior.},
  author       = {Bossuyt, Saar and Van Kenhove, Patrick},
  issn         = {0167-4544},
  journal      = {JOURNAL OF BUSINESS ETHICS},
  keyword      = {DESIRABILITY RESPONSE BIAS,DECISION-MAKING,STATUS INCONGRUITY,REGULATORY FOCUS,CONSUMER ETHICS,RISK-TAKING,MEN,METAANALYSIS,BUSINESS,BACKLASH,Assertiveness,Behavioral experiments,Consumer ethics,Gender,differences,Gender ethics,Social desirability bias,Unethical consumer,behavior},
  language     = {eng},
  number       = {3},
  pages        = {727--739},
  publisher    = {Springer},
  title        = {Assertiveness bias in gender ethics research : why women deserve the benefit of the doubt},
  url          = {http://dx.doi.org/10.1007/s10551-016-3026-9},
  volume       = {150},
  year         = {2018},
}

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