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Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt

Saar Bossuyt and Patrick Van Kenhove (2018) JOURNAL OF BUSINESS ETHICS. 150(3). p.727-739
abstract
Gender is one of the most researched and contentious topics in consumer ethics research. It is common for researchers of gender studies to presume that women are more ethical than men because of their reputation for having a selfless, sensitive nature. Nevertheless, we found evidence that women behaved less ethically than men in two field experiments testing a passive form of unethical behavior. Women benefited to a larger extent from a cashier miscalculating the bill in their favor than men. However, in three follow-up studies, we found that women did not necessarily intend to benefit at the expense of someone else. Women are less prone to speak up to a cashier than men are, even when the mistake is made in their disfavor. These results reveal that gender differences in assertiveness affect differences in unethical behavior.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
published
keyword
DESIRABILITY RESPONSE BIAS, DECISION-MAKING, STATUS INCONGRUITY, REGULATORY FOCUS, CONSUMER ETHICS, RISK-TAKING, MEN, METAANALYSIS, BUSINESS, BACKLASH, Assertiveness, Behavioral experiments, Consumer ethics, Gender, differences, Gender ethics, Social desirability bias, Unethical consumer, behavior
journal title
JOURNAL OF BUSINESS ETHICS
J. Bus. Ethics
volume
150
issue
3
pages
13 pages
publisher
Springer
place of publication
Dordrecht
Web of Science type
Article
Web of Science id
000436865900009
ISSN
0167-4544
1573-0697
DOI
10.1007/s10551-016-3026-9
language
English
UGent publication?
yes
classification
U
id
8569133
handle
http://hdl.handle.net/1854/LU-8569133
date created
2018-07-13 09:24:00
date last changed
2018-07-13 09:24:23
@article{8569133,
  abstract     = {Gender is one of the most researched and contentious topics in consumer ethics research. It is common for researchers of gender studies to presume that women are more ethical than men because of their reputation for having a selfless, sensitive nature. Nevertheless, we found evidence that women behaved less ethically than men in two field experiments testing a passive form of unethical behavior. Women benefited to a larger extent from a cashier miscalculating the bill in their favor than men. However, in three follow-up studies, we found that women did not necessarily intend to benefit at the expense of someone else. Women are less prone to speak up to a cashier than men are, even when the mistake is made in their disfavor. These results reveal that gender differences in assertiveness affect differences in unethical behavior.},
  author       = {Bossuyt, Saar and Van Kenhove, Patrick},
  issn         = {0167-4544},
  journal      = {JOURNAL OF BUSINESS ETHICS},
  keyword      = {DESIRABILITY RESPONSE BIAS,DECISION-MAKING,STATUS INCONGRUITY,REGULATORY FOCUS,CONSUMER ETHICS,RISK-TAKING,MEN,METAANALYSIS,BUSINESS,BACKLASH,Assertiveness,Behavioral experiments,Consumer ethics,Gender,differences,Gender ethics,Social desirability bias,Unethical consumer,behavior},
  language     = {eng},
  number       = {3},
  pages        = {727--739},
  publisher    = {Springer},
  title        = {Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt},
  url          = {http://dx.doi.org/10.1007/s10551-016-3026-9},
  volume       = {150},
  year         = {2018},
}

Chicago
Bossuyt, Saar, and Patrick Van Kenhove. 2018. “Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt.” Journal of Business Ethics 150 (3): 727–739.
APA
Bossuyt, Saar, & Van Kenhove, P. (2018). Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt. JOURNAL OF BUSINESS ETHICS, 150(3), 727–739.
Vancouver
1.
Bossuyt S, Van Kenhove P. Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt. JOURNAL OF BUSINESS ETHICS. Dordrecht: Springer; 2018;150(3):727–39.
MLA
Bossuyt, Saar, and Patrick Van Kenhove. “Assertiveness Bias in Gender Ethics Research: Why Women Deserve the Benefit of the Doubt.” JOURNAL OF BUSINESS ETHICS 150.3 (2018): 727–739. Print.