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Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing

(2018) JOURNAL OF SERVICE MANAGEMENT. 29(3). p.378-398
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Citation

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MLA
Viswanathan, Vijay, et al. “Dynamics between Social Media Engagement, Firm-Generated Content, and Live and Time-Shifted TV Viewing.” JOURNAL OF SERVICE MANAGEMENT, vol. 29, no. 3, Emerald, 2018, pp. 378–98.
APA
Viswanathan, V., Malthouse, E. C., Maslowska, E., Hoornaert, S., & Van den Poel, D. (2018). Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing. JOURNAL OF SERVICE MANAGEMENT, 29(3), 378–398.
Chicago author-date
Viswanathan, Vijay, Edward C. Malthouse, Ewa Maslowska, Steven Hoornaert, and Dirk Van den Poel. 2018. “Dynamics between Social Media Engagement, Firm-Generated Content, and Live and Time-Shifted TV Viewing.” JOURNAL OF SERVICE MANAGEMENT 29 (3): 378–98.
Chicago author-date (all authors)
Viswanathan, Vijay, Edward C. Malthouse, Ewa Maslowska, Steven Hoornaert, and Dirk Van den Poel. 2018. “Dynamics between Social Media Engagement, Firm-Generated Content, and Live and Time-Shifted TV Viewing.” JOURNAL OF SERVICE MANAGEMENT 29 (3): 378–398.
Vancouver
1.
Viswanathan V, Malthouse EC, Maslowska E, Hoornaert S, Van den Poel D. Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing. JOURNAL OF SERVICE MANAGEMENT. 2018;29(3):378–98.
IEEE
[1]
V. Viswanathan, E. C. Malthouse, E. Maslowska, S. Hoornaert, and D. Van den Poel, “Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing,” JOURNAL OF SERVICE MANAGEMENT, vol. 29, no. 3, pp. 378–398, 2018.
@article{8566763,
  author       = {Viswanathan, Vijay and Malthouse, Edward C. and Maslowska, Ewa and Hoornaert, Steven and Van den Poel, Dirk},
  issn         = {1757-5818},
  journal      = {JOURNAL OF SERVICE MANAGEMENT},
  language     = {eng},
  number       = {3},
  pages        = {378--398},
  publisher    = {Emerald},
  title        = {Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing},
  url          = {http://dx.doi.org/10.1108/josm-09-2016-0241},
  volume       = {29},
  year         = {2018},
}

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