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From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements

Gudrun Roose (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)
(2018) BRITISH FOOD JOURNAL . 120(6). p.1170-1182
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Please use this url to cite or link to this publication:

MLA
Roose, Gudrun, Maggie Geuens, and Iris Vermeir. “From Informational Towards Transformational Advertising Strategies? A Content Analysis of Belgian Food Magazine Advertisements.” BRITISH FOOD JOURNAL 120.6 (2018): 1170–1182. Print.
APA
Roose, G., Geuens, M., & Vermeir, I. (2018). From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements. BRITISH FOOD JOURNAL , 120(6), 1170–1182.
Chicago author-date
Roose, Gudrun, Maggie Geuens, and Iris Vermeir. 2018. “From Informational Towards Transformational Advertising Strategies? A Content Analysis of Belgian Food Magazine Advertisements.” British Food Journal 120 (6): 1170–1182.
Chicago author-date (all authors)
Roose, Gudrun, Maggie Geuens, and Iris Vermeir. 2018. “From Informational Towards Transformational Advertising Strategies? A Content Analysis of Belgian Food Magazine Advertisements.” British Food Journal 120 (6): 1170–1182.
Vancouver
1.
Roose G, Geuens M, Vermeir I. From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements. BRITISH FOOD JOURNAL . Emerald; 2018;120(6):1170–82.
IEEE
[1]
G. Roose, M. Geuens, and I. Vermeir, “From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements,” BRITISH FOOD JOURNAL , vol. 120, no. 6, pp. 1170–1182, 2018.
@article{8565665,
  author       = {Roose, Gudrun and Geuens, Maggie and Vermeir, Iris},
  issn         = {0007-070X},
  journal      = {BRITISH FOOD JOURNAL },
  language     = {eng},
  number       = {6},
  pages        = {1170--1182},
  publisher    = {Emerald},
  title        = {From informational towards transformational advertising strategies? A content analysis of Belgian food magazine advertisements},
  url          = {http://dx.doi.org/10.1108/bfj-10-2017-0559},
  volume       = {120},
  year         = {2018},
}

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