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The impact of advertising congruity and dynamics in a media multitasking context

Emma Beuckels (UGent) , Liselot Hudders (UGent) , Klaas Bombeke (UGent) , Veroline Cauberghe (UGent) and Vadim Lapère
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Chicago
Beuckels, Emma, Liselot Hudders, Klaas Bombeke, Veroline Cauberghe, and Vadim Lapère. 2018. “The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context .” In 17th International Conference on Research in Advertising, Proceedings.
APA
Beuckels, E., Hudders, L., Bombeke, K., Cauberghe, V., & Lapère, V. (2018). The impact of advertising congruity and dynamics in a media multitasking context . 17th International Conference on Research in Advertising, Proceedings. Presented at the 17th International Conference on Research in Advertising.
Vancouver
1.
Beuckels E, Hudders L, Bombeke K, Cauberghe V, Lapère V. The impact of advertising congruity and dynamics in a media multitasking context . 17th International Conference on Research in Advertising, Proceedings. 2018.
MLA
Beuckels, Emma et al. “The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context .” 17th International Conference on Research in Advertising, Proceedings. 2018. Print.
@inproceedings{8563524,
  author       = {Beuckels, Emma and Hudders, Liselot and Bombeke, Klaas and Cauberghe, Veroline and Lap{\`e}re, Vadim},
  booktitle    = {17th International Conference on Research in Advertising, Proceedings},
  language     = {eng},
  location     = {Valencia},
  title        = {The impact of advertising congruity and dynamics in a media multitasking context },
  year         = {2018},
}