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The impact of advertising congruity and dynamics in a media multitasking context

Emma Beuckels (UGent) , Liselot Hudders (UGent) , Klaas Bombeke (UGent) , Veroline Cauberghe (UGent) and Vadim Lapère
(2018) 17th International Conference on Research in Advertising, Proceedings.
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Citation

Please use this url to cite or link to this publication:

MLA
Beuckels, Emma, et al. “The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context.” 17th International Conference on Research in Advertising, Proceedings, 2018.
APA
Beuckels, E., Hudders, L., Bombeke, K., Cauberghe, V., & Lapère, V. (2018). The impact of advertising congruity and dynamics in a media multitasking context. 17th International Conference on Research in Advertising, Proceedings. Presented at the 17th International Conference on Research in Advertising, Valencia.
Chicago author-date
Beuckels, Emma, Liselot Hudders, Klaas Bombeke, Veroline Cauberghe, and Vadim Lapère. 2018. “The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context.” In 17th International Conference on Research in Advertising, Proceedings.
Chicago author-date (all authors)
Beuckels, Emma, Liselot Hudders, Klaas Bombeke, Veroline Cauberghe, and Vadim Lapère. 2018. “The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context.” In 17th International Conference on Research in Advertising, Proceedings.
Vancouver
1.
Beuckels E, Hudders L, Bombeke K, Cauberghe V, Lapère V. The impact of advertising congruity and dynamics in a media multitasking context. In: 17th International Conference on Research in Advertising, Proceedings. 2018.
IEEE
[1]
E. Beuckels, L. Hudders, K. Bombeke, V. Cauberghe, and V. Lapère, “The impact of advertising congruity and dynamics in a media multitasking context,” in 17th International Conference on Research in Advertising, Proceedings, Valencia, 2018.
@inproceedings{8563524,
  author       = {{Beuckels, Emma and Hudders, Liselot and Bombeke, Klaas and Cauberghe, Veroline and Lapère, Vadim}},
  booktitle    = {{17th International Conference on Research in Advertising, Proceedings}},
  language     = {{eng}},
  location     = {{Valencia}},
  title        = {{The impact of advertising congruity and dynamics in a media multitasking context}},
  year         = {{2018}},
}