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The impact of advertising congruity and dynamics in a media multitasking context

Emma Beuckels (UGent) , Liselot Hudders (UGent) , Klaas Bombeke (UGent) , Veroline Cauberghe (UGent) and Vadim Lapère
(2018)
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Citation

Please use this url to cite or link to this publication:

Chicago
Beuckels, Emma, Liselot Hudders, Klaas Bombeke, Veroline Cauberghe, and Vadim Lapère. 2018. “The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context .” In .
APA
Beuckels, E., Hudders, L., Bombeke, K., Cauberghe, V., & Lapère, V. (2018). The impact of advertising congruity and dynamics in a media multitasking context . Presented at the 17th International Conference on Research in Advertising.
Vancouver
1.
Beuckels E, Hudders L, Bombeke K, Cauberghe V, Lapère V. The impact of advertising congruity and dynamics in a media multitasking context . 2018.
MLA
Beuckels, Emma, Liselot Hudders, Klaas Bombeke, et al. “The Impact of Advertising Congruity and Dynamics in a Media Multitasking Context .” 2018. Print.
@inproceedings{8563524,
  author       = {Beuckels, Emma and Hudders, Liselot and Bombeke, Klaas and Cauberghe, Veroline and Lap{\`e}re, Vadim},
  location     = {Valencia},
  title        = {The impact of advertising congruity and dynamics in a media multitasking context },
  year         = {2018},
}