The paradox of negative emotional appeals in commercial advertisements
- Author
- Serena D'Hooge, Patrick Vyncke (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)
- Organization
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8562212
- MLA
- D’Hooge, Serena, et al. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” ICORIA 2018, Proceedings, 2018.
- APA
- D’Hooge, S., Vyncke, P., Hudders, L., & Cauberghe, V. (2018). The paradox of negative emotional appeals in commercial advertisements. ICORIA 2018, Proceedings. Presented at the 17th International Conference on Research in Advertising (ICORIA 2018), Valencia, Spain.
- Chicago author-date
- D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, and Veroline Cauberghe. 2018. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” In ICORIA 2018, Proceedings.
- Chicago author-date (all authors)
- D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, and Veroline Cauberghe. 2018. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” In ICORIA 2018, Proceedings.
- Vancouver
- 1.D’Hooge S, Vyncke P, Hudders L, Cauberghe V. The paradox of negative emotional appeals in commercial advertisements. In: ICORIA 2018, Proceedings. 2018.
- IEEE
- [1]S. D’Hooge, P. Vyncke, L. Hudders, and V. Cauberghe, “The paradox of negative emotional appeals in commercial advertisements,” in ICORIA 2018, Proceedings, Valencia, Spain, 2018.
@inproceedings{8562212,
author = {{D'Hooge, Serena and Vyncke, Patrick and Hudders, Liselot and Cauberghe, Veroline}},
booktitle = {{ICORIA 2018, Proceedings}},
language = {{eng}},
location = {{Valencia, Spain}},
pages = {{17}},
title = {{The paradox of negative emotional appeals in commercial advertisements}},
year = {{2018}},
}