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The paradox of negative emotional appeals in commercial advertisements

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MLA
D’Hooge, Serena, et al. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” ICORIA 2018, Proceedings, 2018.
APA
D’Hooge, S., Vyncke, P., Hudders, L., & Cauberghe, V. (2018). The paradox of negative emotional appeals in commercial advertisements. ICORIA 2018, Proceedings. Presented at the 17th International Conference on Research in Advertising (ICORIA 2018), Valencia, Spain.
Chicago author-date
D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, and Veroline Cauberghe. 2018. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” In ICORIA 2018, Proceedings.
Chicago author-date (all authors)
D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, and Veroline Cauberghe. 2018. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” In ICORIA 2018, Proceedings.
Vancouver
1.
D’Hooge S, Vyncke P, Hudders L, Cauberghe V. The paradox of negative emotional appeals in commercial advertisements. In: ICORIA 2018, Proceedings. 2018.
IEEE
[1]
S. D’Hooge, P. Vyncke, L. Hudders, and V. Cauberghe, “The paradox of negative emotional appeals in commercial advertisements,” in ICORIA 2018, Proceedings, Valencia, Spain, 2018.
@inproceedings{8562212,
  author       = {{D'Hooge, Serena and Vyncke, Patrick and Hudders, Liselot and Cauberghe, Veroline}},
  booktitle    = {{ICORIA 2018, Proceedings}},
  language     = {{eng}},
  location     = {{Valencia, Spain}},
  pages        = {{17}},
  title        = {{The paradox of negative emotional appeals in commercial advertisements}},
  year         = {{2018}},
}