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The Paradox of Negative Emotional Appeals in Commercial Advertisements

Serena D'Hooge UGent, Patrick Vyncke UGent, Liselot Hudders UGent and Veroline Cauberghe UGent (2018)
Please use this url to cite or link to this publication:
author
organization
year
type
conference (proceedingsPaper)
publication status
in press
conference name
ICORIA 2018
conference organizer
European Advertising Academy
conference location
Valencia
conference start
2018-06-21
conference end
2018-06-23
language
English
UGent publication?
yes
classification
U
id
8562212
handle
http://hdl.handle.net/1854/LU-8562212
date created
2018-05-18 08:50:58
date last changed
2018-05-18 08:51:18
@inproceedings{8562212,
  author       = {D'Hooge, Serena and Vyncke, Patrick and Hudders, Liselot and Cauberghe, Veroline},
  language     = {eng},
  location     = {Valencia},
  title        = {The Paradox of Negative Emotional Appeals in Commercial Advertisements},
  year         = {2018},
}

Chicago
D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, and Veroline Cauberghe. 2018. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” In .
APA
D’Hooge, S., Vyncke, P., Hudders, L., & Cauberghe, V. (2018). The Paradox of Negative Emotional Appeals in Commercial Advertisements. Presented at the ICORIA 2018.
Vancouver
1.
D’Hooge S, Vyncke P, Hudders L, Cauberghe V. The Paradox of Negative Emotional Appeals in Commercial Advertisements. 2018.
MLA
D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, et al. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” 2018. Print.