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The Paradox of Negative Emotional Appeals in Commercial Advertisements

Serena D'Hooge (UGent) , Patrick Vyncke (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)
(2018)
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Chicago
D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, and Veroline Cauberghe. 2018. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” In .
APA
D’Hooge, S., Vyncke, P., Hudders, L., & Cauberghe, V. (2018). The Paradox of Negative Emotional Appeals in Commercial Advertisements. Presented at the ICORIA 2018.
Vancouver
1.
D’Hooge S, Vyncke P, Hudders L, Cauberghe V. The Paradox of Negative Emotional Appeals in Commercial Advertisements. 2018.
MLA
D’Hooge, Serena, Patrick Vyncke, Liselot Hudders, et al. “The Paradox of Negative Emotional Appeals in Commercial Advertisements.” 2018. Print.
@inproceedings{8562212,
  author       = {D'Hooge, Serena and Vyncke, Patrick and Hudders, Liselot and Cauberghe, Veroline},
  language     = {eng},
  location     = {Valencia},
  title        = {The Paradox of Negative Emotional Appeals in Commercial Advertisements},
  year         = {2018},
}