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On consumers’ use and brand equity of sports nutrition products

Hans De Steur (UGent) , Joshua Wesana (UGent) , Joachim Schouteten (UGent) , Evi Van Acker and Xavier Gellynck (UGent)
(2017) IFAMA 27th world conference: technology, investment and people : business solutions for food security, papers.
Author
Organization
Keywords
Brand Equity, Consumer research, Determinants, Structural Equation Modelling, Sports Nutrition, Belgium

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Citation

Please use this url to cite or link to this publication:

MLA
De Steur, Hans, et al. “On Consumers’ Use and Brand Equity of Sports Nutrition Products.” IFAMA 27th World Conference: Technology, Investment and People : Business Solutions for Food Security, Papers, International Food and Agribusiness Management Association (IFAMA), 2017.
APA
De Steur, H., Wesana, J., Schouteten, J., Van Acker, E., & Gellynck, X. (2017). On consumers’ use and brand equity of sports nutrition products. IFAMA 27th World Conference: Technology, Investment and People : Business Solutions for Food Security, Papers. Presented at the IFAMA 27th World conference: Technology, investment and people : business solutions for food security, Miami, FL, USA.
Chicago author-date
De Steur, Hans, Joshua Wesana, Joachim Schouteten, Evi Van Acker, and Xavier Gellynck. 2017. “On Consumers’ Use and Brand Equity of Sports Nutrition Products.” In IFAMA 27th World Conference: Technology, Investment and People : Business Solutions for Food Security, Papers. International Food and Agribusiness Management Association (IFAMA).
Chicago author-date (all authors)
De Steur, Hans, Joshua Wesana, Joachim Schouteten, Evi Van Acker, and Xavier Gellynck. 2017. “On Consumers’ Use and Brand Equity of Sports Nutrition Products.” In IFAMA 27th World Conference: Technology, Investment and People : Business Solutions for Food Security, Papers. International Food and Agribusiness Management Association (IFAMA).
Vancouver
1.
De Steur H, Wesana J, Schouteten J, Van Acker E, Gellynck X. On consumers’ use and brand equity of sports nutrition products. In: IFAMA 27th world conference: technology, investment and people : business solutions for food security, papers. International Food and Agribusiness Management Association (IFAMA); 2017.
IEEE
[1]
H. De Steur, J. Wesana, J. Schouteten, E. Van Acker, and X. Gellynck, “On consumers’ use and brand equity of sports nutrition products,” in IFAMA 27th world conference: technology, investment and people : business solutions for food security, papers, Miami, FL, USA, 2017.
@inproceedings{8559229,
  author       = {{De Steur, Hans and Wesana, Joshua and Schouteten, Joachim and Van Acker, Evi and Gellynck, Xavier}},
  booktitle    = {{IFAMA 27th world conference: technology, investment and people : business solutions for food security, papers}},
  keywords     = {{Brand Equity,Consumer research,Determinants,Structural Equation Modelling,Sports Nutrition,Belgium}},
  language     = {{eng}},
  location     = {{Miami, FL, USA}},
  pages        = {{19}},
  publisher    = {{International Food and Agribusiness Management Association (IFAMA)}},
  title        = {{On consumers’ use and brand equity of sports nutrition products}},
  year         = {{2017}},
}