Mobile phone adoption in agri-food sector : are farmers in Sub-Saharan Africa connected?
- Author
- Ronald Kabbiri, Manoj Dora, Vikas Kumar, Gabriel Elepu and Xavier Gellynck (UGent)
- Organization
- Abstract
- In recent years user acceptance of a new technology has become of much interest. One of the most outstanding global problems facing Africa is the digital divide. However, the use and adoption of mobile phones is reducing the digital divide in Africa. In view of the role that mobile phones play in bridging the digital divide in Africa, this study extends the applicability of the technology acceptance model (TAM), without altering its parsimony and information technology focus, in mobile phone adoption. This paper extends the TAM model by adding two new constructs, perceived advantage and socio-economic characteristics. Consequently, the extended TAM was applied to adoption of mobile phones in farming communities in Sub-Saharan Africa. The study relies on a sample from 300 dairy farmers in Uganda which was analysed using structural equation modelling. Theoretically, it contributes to the limited literature on mobile phone adoption in agri-food sector in Sub-Saharan Africa and provides empirical evidence from Ugandan farmers. The research contributes to promoting mobile phone usage in farming communities beyond just normal communication. The research also has a strong practical implication for farmers as well as other stakeholders from the agri-food sector.
- Keywords
- Dairy value chain, Extended technology adoption model, Smartphone use, Structural equation modelling, Uganda, TECHNOLOGY ACCEPTANCE MODEL, DEVELOPING-COUNTRIES, INTENSIFICATION PRACTICES, SOUTHERN AFRICA, EASTERN, MAIZE, OPPORTUNITIES, CHALLENGES, BUSINESS, DROUGHT
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8558278
- MLA
- Kabbiri, Ronald, et al. “Mobile Phone Adoption in Agri-Food Sector : Are Farmers in Sub-Saharan Africa Connected?” TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, edited by Joseph Amankwah-Amoah et al., vol. 131, 2018, pp. 253–61, doi:10.1016/j.techfore.2017.12.010.
- APA
- Kabbiri, R., Dora, M., Kumar, V., Elepu, G., & Gellynck, X. (2018). Mobile phone adoption in agri-food sector : are farmers in Sub-Saharan Africa connected? TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, 131, 253–261. https://doi.org/10.1016/j.techfore.2017.12.010
- Chicago author-date
- Kabbiri, Ronald, Manoj Dora, Vikas Kumar, Gabriel Elepu, and Xavier Gellynck. 2018. “Mobile Phone Adoption in Agri-Food Sector : Are Farmers in Sub-Saharan Africa Connected?” Edited by Joseph Amankwah-Amoah, Ellis LC Osabutey, and Abiodun Egbetokun. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE 131: 253–61. https://doi.org/10.1016/j.techfore.2017.12.010.
- Chicago author-date (all authors)
- Kabbiri, Ronald, Manoj Dora, Vikas Kumar, Gabriel Elepu, and Xavier Gellynck. 2018. “Mobile Phone Adoption in Agri-Food Sector : Are Farmers in Sub-Saharan Africa Connected?” Ed by. Joseph Amankwah-Amoah, Ellis LC Osabutey, and Abiodun Egbetokun. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE 131: 253–261. doi:10.1016/j.techfore.2017.12.010.
- Vancouver
- 1.Kabbiri R, Dora M, Kumar V, Elepu G, Gellynck X. Mobile phone adoption in agri-food sector : are farmers in Sub-Saharan Africa connected? Amankwah-Amoah J, Osabutey EL, Egbetokun A, editors. TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE. 2018;131:253–61.
- IEEE
- [1]R. Kabbiri, M. Dora, V. Kumar, G. Elepu, and X. Gellynck, “Mobile phone adoption in agri-food sector : are farmers in Sub-Saharan Africa connected?,” TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE, vol. 131, pp. 253–261, 2018.
@article{8558278,
abstract = {{In recent years user acceptance of a new technology has become of much interest. One of the most outstanding global problems facing Africa is the digital divide. However, the use and adoption of mobile phones is reducing the digital divide in Africa. In view of the role that mobile phones play in bridging the digital divide in Africa, this study extends the applicability of the technology acceptance model (TAM), without altering its parsimony and information technology focus, in mobile phone adoption. This paper extends the TAM model by adding two new constructs, perceived advantage and socio-economic characteristics. Consequently, the extended TAM was applied to adoption of mobile phones in farming communities in Sub-Saharan Africa. The study relies on a sample from 300 dairy farmers in Uganda which was analysed using structural equation modelling. Theoretically, it contributes to the limited literature on mobile phone adoption in agri-food sector in Sub-Saharan Africa and provides empirical evidence from Ugandan farmers. The research contributes to promoting mobile phone usage in farming communities beyond just normal communication. The research also has a strong practical implication for farmers as well as other stakeholders from the agri-food sector.}},
author = {{Kabbiri, Ronald and Dora, Manoj and Kumar, Vikas and Elepu, Gabriel and Gellynck, Xavier}},
editor = {{Amankwah-Amoah, Joseph and Osabutey, Ellis LC and Egbetokun, Abiodun}},
issn = {{0040-1625}},
journal = {{TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE}},
keywords = {{Dairy value chain,Extended technology adoption model,Smartphone use,Structural equation modelling,Uganda,TECHNOLOGY ACCEPTANCE MODEL,DEVELOPING-COUNTRIES,INTENSIFICATION PRACTICES,SOUTHERN AFRICA,EASTERN,MAIZE,OPPORTUNITIES,CHALLENGES,BUSINESS,DROUGHT}},
language = {{eng}},
pages = {{253--261}},
title = {{Mobile phone adoption in agri-food sector : are farmers in Sub-Saharan Africa connected?}},
url = {{http://doi.org/10.1016/j.techfore.2017.12.010}},
volume = {{131}},
year = {{2018}},
}
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