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Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games

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Chicago
Vyvey, Tine, Elena Patricia Nunez Castellar, and Jan Van Looy. 2018. “Loaded with Fun? An Experimental Study into the Role of Enjoyment and Cognitive Load as Determinants of Brand Retention in Digital Games.” Journal of Interactive Advertising.
APA
Vyvey, T., Nunez Castellar, E. P., & Van Looy, J. (2018). Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games. JOURNAL OF INTERACTIVE ADVERTISING.
Vancouver
1.
Vyvey T, Nunez Castellar EP, Van Looy J. Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games. JOURNAL OF INTERACTIVE ADVERTISING. Informa UK Limited; 2018;
MLA
Vyvey, Tine, Elena Patricia Nunez Castellar, and Jan Van Looy. “Loaded with Fun? An Experimental Study into the Role of Enjoyment and Cognitive Load as Determinants of Brand Retention in Digital Games.” JOURNAL OF INTERACTIVE ADVERTISING (2018): n. pag. Print.
@article{8555081,
  author       = {Vyvey, Tine and Nunez Castellar, Elena Patricia and Van Looy, Jan},
  issn         = {1525-2019},
  journal      = {JOURNAL OF INTERACTIVE ADVERTISING},
  publisher    = {Informa UK Limited},
  title        = {Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games},
  url          = {http://dx.doi.org/10.1080/15252019.2018.1446370},
  year         = {2018},
}

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