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Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games

Tine Vyvey, Elena Patricia Nunez Castellar and Jan Van Looy UGent (2018) JOURNAL OF INTERACTIVE ADVERTISING.
Please use this url to cite or link to this publication:
author
organization
year
type
journalArticle (original)
publication status
in press
journal title
JOURNAL OF INTERACTIVE ADVERTISING
publisher
Informa UK Limited
ISSN
1525-2019
DOI
10.1080/15252019.2018.1446370
UGent publication?
yes
classification
A2
id
8555081
handle
http://hdl.handle.net/1854/LU-8555081
date created
2018-03-13 13:03:24
date last changed
2018-05-14 07:59:37
@article{8555081,
  author       = {Vyvey, Tine and Nunez Castellar, Elena Patricia and Van Looy, Jan},
  issn         = {1525-2019},
  journal      = {JOURNAL OF INTERACTIVE ADVERTISING},
  publisher    = {Informa UK Limited},
  title        = {Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games},
  url          = {http://dx.doi.org/10.1080/15252019.2018.1446370},
  year         = {2018},
}

Chicago
Vyvey, Tine, Elena Patricia Nunez Castellar, and Jan Van Looy. 2018. “Loaded with Fun? An Experimental Study into the Role of Enjoyment and Cognitive Load as Determinants of Brand Retention in Digital Games.” Journal of Interactive Advertising.
APA
Vyvey, T., Nunez Castellar, E. P., & Van Looy, J. (2018). Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games. JOURNAL OF INTERACTIVE ADVERTISING.
Vancouver
1.
Vyvey T, Nunez Castellar EP, Van Looy J. Loaded with fun? An experimental study into the role of enjoyment and cognitive load as determinants of brand retention in digital games. JOURNAL OF INTERACTIVE ADVERTISING. Informa UK Limited; 2018;
MLA
Vyvey, Tine, Elena Patricia Nunez Castellar, and Jan Van Looy. “Loaded with Fun? An Experimental Study into the Role of Enjoyment and Cognitive Load as Determinants of Brand Retention in Digital Games.” JOURNAL OF INTERACTIVE ADVERTISING (2018): n. pag. Print.