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The notion of branding in the higher education sector : the case of Hong Kong

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Chicago
Lam, Kwan Heung, and Hayes H. H. Tang. 2017. “The Notion of Branding in the Higher Education Sector : the Case of Hong Kong.” In Competition in Higher Education Branding and Marketing, ed. Antigoni Papadimitriou, 159–179. Springer International Publishing.
APA
Lam, K. H., & Tang, H. H. H. (2017). The notion of branding in the higher education sector : the case of Hong Kong. In A. Papadimitriou (Ed.), Competition in higher education branding and marketing (pp. 159–179). Springer International Publishing.
Vancouver
1.
Lam KH, Tang HHH. The notion of branding in the higher education sector : the case of Hong Kong. In: Papadimitriou A, editor. Competition in higher education branding and marketing. Springer International Publishing; 2017. p. 159–79.
MLA
Lam, Kwan Heung, and Hayes H. H. Tang. “The Notion of Branding in the Higher Education Sector : the Case of Hong Kong.” Competition in Higher Education Branding and Marketing. Ed. Antigoni Papadimitriou. Springer International Publishing, 2017. 159–179. Print.
@incollection{8554856,
  author       = {Lam, Kwan Heung and Tang, Hayes H. H.},
  booktitle    = {Competition in higher education branding and marketing},
  editor       = {Papadimitriou, Antigoni},
  isbn         = {9783319585260},
  language     = {eng},
  pages        = {159--179},
  publisher    = {Springer International Publishing},
  title        = {The notion of branding in the higher education sector : the case of Hong Kong},
  url          = {http://dx.doi.org/10.1007/978-3-319-58527-7\_8},
  year         = {2017},
}

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