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The produsing expert consumer : co-constructing, resisting and accepting health-related claims on social media in response to an infotainment show about food and nutrition

(2019) HEALTH. 23(6). p.602-620
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Abstract
This article examines the Twitter and Facebook uptake of health messages from an infotainment TV show on food, as broadcasted on Belgium’s Dutch-language public broadcaster. The interest in and amount of health-related media coverage is rising, and this media coverage is an important source of information for laypeople, and impacts their health behaviours and therapy compliance. However, the role of the audience has also changed; consumers of media content increasingly are produsers, and, in the case of health, expert consumers. To explore how current audiences react to health claims, we have conducted a quantitative and qualitative content analysis of Twitter and Facebook reactions to an infotainment show about food and nutrition. We examine (1) to which elements in the show the audience reacts, to gain insight in the traction the nutrition-related content generates and (2) whether audience members are accepting or resisting the health information in the show. Our findings show that the information on health and production elicit the most reactions, and that health information incites a lot of refutation, low acceptance and a lot of suggestions on new information or new angles to complement the show’s information.
Keywords
audience research, content analysis, infotainment, nutrition, social media, LINGUISTIC ETHNOGRAPHY, SOFT NEWS, INFORMATION, NEED

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MLA
Declercq, Jana, et al. “The Produsing Expert Consumer : Co-Constructing, Resisting and Accepting Health-Related Claims on Social Media in Response to an Infotainment Show about Food and Nutrition.” HEALTH, vol. 23, no. 6, 2019, pp. 602–20.
APA
Declercq, J., Tulkens, S., & Van Leuven, S. (2019). The produsing expert consumer : co-constructing, resisting and accepting health-related claims on social media in response to an infotainment show about food and nutrition. HEALTH, 23(6), 602–620.
Chicago author-date
Declercq, Jana, Stéphan Tulkens, and Sarah Van Leuven. 2019. “The Produsing Expert Consumer : Co-Constructing, Resisting and Accepting Health-Related Claims on Social Media in Response to an Infotainment Show about Food and Nutrition.” HEALTH 23 (6): 602–20.
Chicago author-date (all authors)
Declercq, Jana, Stéphan Tulkens, and Sarah Van Leuven. 2019. “The Produsing Expert Consumer : Co-Constructing, Resisting and Accepting Health-Related Claims on Social Media in Response to an Infotainment Show about Food and Nutrition.” HEALTH 23 (6): 602–620.
Vancouver
1.
Declercq J, Tulkens S, Van Leuven S. The produsing expert consumer : co-constructing, resisting and accepting health-related claims on social media in response to an infotainment show about food and nutrition. HEALTH. 2019;23(6):602–20.
IEEE
[1]
J. Declercq, S. Tulkens, and S. Van Leuven, “The produsing expert consumer : co-constructing, resisting and accepting health-related claims on social media in response to an infotainment show about food and nutrition,” HEALTH, vol. 23, no. 6, pp. 602–620, 2019.
@article{8554566,
  abstract     = {This article examines the Twitter and Facebook uptake of health messages from an infotainment TV show on food, as broadcasted on Belgium’s Dutch-language public broadcaster. The interest in and amount of health-related media coverage is rising, and this media coverage is an important source of information for laypeople, and impacts their health behaviours and therapy compliance. However, the role of the audience has also changed; consumers of media content increasingly are produsers, and, in the case of health, expert consumers. To explore how current audiences react to health claims, we have conducted a quantitative and qualitative content analysis of Twitter and Facebook reactions to an infotainment show about food and nutrition. We examine (1) to which elements in the show the audience reacts, to gain insight in the traction the nutrition-related content generates and (2) whether audience members are accepting 
or resisting the health information in the show. Our findings show that the information on health and production elicit the most reactions, and that health information incites a lot of refutation, low acceptance and a lot of suggestions on new information or new angles to complement the show’s information.},
  author       = {Declercq, Jana and Tulkens, Stéphan and Van Leuven, Sarah},
  issn         = {1363-4593 },
  journal      = {HEALTH},
  keywords     = {audience research,content analysis,infotainment,nutrition,social media,LINGUISTIC ETHNOGRAPHY,SOFT NEWS,INFORMATION,NEED},
  language     = {eng},
  number       = {6},
  pages        = {602--620},
  title        = {The produsing expert consumer : co-constructing, resisting and accepting health-related claims on social media in response to an infotainment show about food and nutrition},
  url          = {http://dx.doi.org/10.1177/1363459318763935},
  volume       = {23},
  year         = {2019},
}

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