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The effectiveness of in-game advertising : examining the influence of ad format

(2017)
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Citation

Please use this url to cite or link to this publication:

MLA
Herrewijn, Laura, and Karolien Poels. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” Ghent, 2017. Print.
APA
Herrewijn, L., & Poels, K. (2017). The effectiveness of in-game advertising : examining the influence of ad format. Presented at the ICORIA, Ghent.
Chicago author-date
Herrewijn, Laura, and Karolien Poels. 2017. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” In Ghent.
Chicago author-date (all authors)
Herrewijn, Laura, and Karolien Poels. 2017. “The Effectiveness of In-game Advertising : Examining the Influence of Ad Format.” In Ghent.
Vancouver
1.
Herrewijn L, Poels K. The effectiveness of in-game advertising : examining the influence of ad format. Ghent; 2017.
IEEE
[1]
L. Herrewijn and K. Poels, “The effectiveness of in-game advertising : examining the influence of ad format,” presented at the ICORIA, Ghent, 2017.
@inproceedings{8551809,
  author       = {Herrewijn, Laura and Poels, Karolien},
  location     = {Ghent},
  title        = {The effectiveness of in-game advertising : examining the influence of ad format},
  year         = {2017},
}