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Low-price guarantees as advertisement strategy and compensation policy: The more, the better?

Tessa Haesevoets (UGent) , Alain Van Hiel (UGent) , Emma Onraet (UGent) , Anne Joosten (UGent) and David De Cremer
(2017) JOURNAL OF CONSUMER BEHAVIOUR . 16(5). p.389-402
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MATCHING REFUND POLICIES, PREFERENCE REVERSALS, SEPARATE EVALUATIONS, THEORETICAL-ANALYSIS, MODERATING ROLE, STORE LOYALTY, SATISFACTION, SERVICE, TRUST, PERCEPTIONS

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Chicago
Haesevoets, Tessa, Alain Van Hiel, Emma Onraet, Anne Joosten, and David De Cremer. 2017. “Low-price Guarantees as Advertisement Strategy and Compensation Policy: The More, the Better? .” Journal of Consumer Behaviour 16 (5): 389–402.
APA
Haesevoets, T., Van Hiel, A., Onraet, E., Joosten, A., & De Cremer, D. (2017). Low-price guarantees as advertisement strategy and compensation policy: The more, the better? . JOURNAL OF CONSUMER BEHAVIOUR , 16(5), 389–402.
Vancouver
1.
Haesevoets T, Van Hiel A, Onraet E, Joosten A, De Cremer D. Low-price guarantees as advertisement strategy and compensation policy: The more, the better? . JOURNAL OF CONSUMER BEHAVIOUR . 2017;16(5):389–402.
MLA
Haesevoets, Tessa et al. “Low-price Guarantees as Advertisement Strategy and Compensation Policy: The More, the Better? .” JOURNAL OF CONSUMER BEHAVIOUR 16.5 (2017): 389–402. Print.
@article{8548740,
  author       = {Haesevoets, Tessa and Van Hiel, Alain and Onraet, Emma and Joosten, Anne and De Cremer, David},
  isbn         = {1472-0817},
  journal      = {JOURNAL OF CONSUMER BEHAVIOUR },
  keywords     = {MATCHING REFUND POLICIES,PREFERENCE REVERSALS,SEPARATE EVALUATIONS,THEORETICAL-ANALYSIS,MODERATING ROLE,STORE LOYALTY,SATISFACTION,SERVICE,TRUST,PERCEPTIONS},
  language     = {eng},
  number       = {5},
  pages        = {389--402},
  title        = {Low-price guarantees as advertisement strategy and compensation policy: The more, the better? },
  url          = {http://dx.doi.org/10.1002/cb.1639},
  volume       = {16},
  year         = {2017},
}

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