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The negative footprint illusion: Perceptual bias in sustainable food consumption

Karen Gorissen (UGent) and Bert Weijters (UGent)
(2016)
Author
Organization
Abstract
The current research introduces the negative footprint illusion: Although adding a green to a non-green food product necessarily increases total environmental impact (footprint), consumers will sometimes erroneously estimate the total environmental impact of the combination of the green and non-green product lower than the same non-green product alone. The negative footprint effect is demonstrated in two between-subjects survey experiments among consumers responsible for purchases in their household (N = 536, N = 580), is partially supported in a student sample (N = 219), but does not show up in a within-subject experiment (N = 477). Our findings contribute to the understanding of how consumers deal with environmental impact information and how such information can be subject to biased processing.
Keywords
Negative footprint illusion, Perceputal bias, green consumption, eco-labels, organic food

Citation

Please use this url to cite or link to this publication:

MLA
Gorissen, Karen, and Bert Weijters. The Negative Footprint Illusion: Perceptual Bias in Sustainable Food Consumption. 2016.
APA
Gorissen, K., & Weijters, B. (2016). The negative footprint illusion: Perceptual bias in sustainable food consumption. Presented at the 45th EMAC Annual Conference 2016, Oslo.
Chicago author-date
Gorissen, Karen, and Bert Weijters. 2016. “The Negative Footprint Illusion: Perceptual Bias in Sustainable Food Consumption.” In .
Chicago author-date (all authors)
Gorissen, Karen, and Bert Weijters. 2016. “The Negative Footprint Illusion: Perceptual Bias in Sustainable Food Consumption.” In .
Vancouver
1.
Gorissen K, Weijters B. The negative footprint illusion: Perceptual bias in sustainable food consumption. In 2016.
IEEE
[1]
K. Gorissen and B. Weijters, “The negative footprint illusion: Perceptual bias in sustainable food consumption,” presented at the 45th EMAC Annual Conference 2016, Oslo, 2016.
@inproceedings{8544119,
  abstract     = {{The current research introduces the negative footprint illusion: Although adding a green to a non-green food product necessarily increases total environmental impact (footprint), consumers will sometimes erroneously estimate the total environmental impact of the combination of the green and non-green product lower than the same non-green product alone. The negative footprint effect is demonstrated in two between-subjects survey experiments among consumers responsible for purchases in their household (N = 536, N = 580), is partially supported in a student sample (N = 219), but does not show up in a within-subject experiment (N = 477). Our findings contribute to the understanding of how consumers deal with environmental impact information and how such information can be subject to biased processing.}},
  author       = {{Gorissen, Karen and Weijters, Bert}},
  keywords     = {{Negative footprint illusion,Perceputal bias,green consumption,eco-labels,organic food}},
  language     = {{und}},
  location     = {{Oslo}},
  title        = {{The negative footprint illusion: Perceptual bias in sustainable food consumption}},
  year         = {{2016}},
}