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Advertising targeting young children : an overview of 10 years of research (2006–2016)

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Abstract
A review of 138 published academic articles was conducted to provide an up-to-date and comprehensive overview of academic research of the past decade (2006-2016) on advertising directed to young children up to 12 years old. The research overview resulted in a conceptual framework comprising five research domains that were found to be most prominent. For each of these five domains, an overview, discussion and future research agenda is presented. We conclude that much of the research of the past decade included food advertising and its effects. Progress has been made in the domain of children's advertising processing, specifically with regard to advertising literacy. Despite the growing importance of embedded advertising, many of the new ad formats remain neglected (e.g. native and mobile advertising). Additionally, only a few studies investigated which executional factors (e.g. humour) are effective in advertisements to target children and social influences are also less often considered.
Keywords
Advertising, children, advertising processing, (new) advertising formats, executional factors, social influences, advertising effects, FAST-FOOD CONSUMPTION, PERSUASION KNOWLEDGE, EMPIRICAL GENERALIZATION, TELEVISION COMMERCIALS, PRODUCT PLACEMENT, MEDIA LITERACY, PESTER POWER, HEALTHY FOOD, BRAND IMAGE, ADVERGAMES

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Citation

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MLA
De Jans, Steffi, et al. “Advertising Targeting Young Children : An Overview of 10 Years of Research (2006–2016).” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 38, no. 2, 2019, pp. 173–206.
APA
De Jans, S., Van de Sompel, D., Hudders, L., & Cauberghe, V. (2019). Advertising targeting young children : an overview of 10 years of research (2006–2016). INTERNATIONAL JOURNAL OF ADVERTISING, 38(2), 173–206.
Chicago author-date
De Jans, Steffi, Dieneke Van de Sompel, Liselot Hudders, and Veroline Cauberghe. 2019. “Advertising Targeting Young Children : An Overview of 10 Years of Research (2006–2016).” INTERNATIONAL JOURNAL OF ADVERTISING 38 (2): 173–206.
Chicago author-date (all authors)
De Jans, Steffi, Dieneke Van de Sompel, Liselot Hudders, and Veroline Cauberghe. 2019. “Advertising Targeting Young Children : An Overview of 10 Years of Research (2006–2016).” INTERNATIONAL JOURNAL OF ADVERTISING 38 (2): 173–206.
Vancouver
1.
De Jans S, Van de Sompel D, Hudders L, Cauberghe V. Advertising targeting young children : an overview of 10 years of research (2006–2016). INTERNATIONAL JOURNAL OF ADVERTISING. 2019;38(2):173–206.
IEEE
[1]
S. De Jans, D. Van de Sompel, L. Hudders, and V. Cauberghe, “Advertising targeting young children : an overview of 10 years of research (2006–2016),” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 38, no. 2, pp. 173–206, 2019.
@article{8543467,
  abstract     = {A review of 138 published academic articles was conducted to provide an up-to-date and comprehensive overview of academic research of the past decade (2006-2016) on advertising directed to young children up to 12 years old. The research overview resulted in a conceptual framework comprising five research domains that were found to be most prominent. For each of these five domains, an overview, discussion and future research agenda is presented. We conclude that much of the research of the past decade included food advertising and its effects. Progress has been made in the domain of children's advertising processing, specifically with regard to advertising literacy. Despite the growing importance of embedded advertising, many of the new ad formats remain neglected (e.g. native and mobile advertising). Additionally, only a few studies investigated which executional factors (e.g. humour) are effective in advertisements to target children and social influences are also less often considered.},
  author       = {De Jans, Steffi and Van de Sompel, Dieneke and Hudders, Liselot and Cauberghe, Veroline},
  issn         = {0265-0487},
  journal      = {INTERNATIONAL JOURNAL OF ADVERTISING},
  keywords     = {Advertising,children,advertising processing,(new) advertising formats,executional factors,social influences,advertising effects,FAST-FOOD CONSUMPTION,PERSUASION KNOWLEDGE,EMPIRICAL GENERALIZATION,TELEVISION COMMERCIALS,PRODUCT PLACEMENT,MEDIA LITERACY,PESTER POWER,HEALTHY FOOD,BRAND IMAGE,ADVERGAMES},
  language     = {eng},
  number       = {2},
  pages        = {173--206},
  title        = {Advertising targeting young children : an overview of 10 years of research (2006–2016)},
  url          = {http://dx.doi.org/10.1080/02650487.2017.1411056},
  volume       = {38},
  year         = {2019},
}

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