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Targeting children with personalised advertising: How to reconcile the (best) interests of children & advertisers

Eva Lievens (UGent)
(2017)
Author
Organization
Project
IWT SBO 130008: AdLit: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.
Keywords
data protection, child, children's rights, advertising, HRC

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Citation

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MLA
Lievens, Eva. “Targeting Children with Personalised Advertising: How to Reconcile the (best) Interests of Children & Advertisers.” 2017. Print.
APA
Lievens, E. (2017). Targeting children with personalised advertising: How to reconcile the (best) interests of children & advertisers. Presented at the Freedom under Pressure .
Chicago author-date
Lievens, Eva. 2017. “Targeting Children with Personalised Advertising: How to Reconcile the (best) Interests of Children & Advertisers.” In .
Chicago author-date (all authors)
Lievens, Eva. 2017. “Targeting Children with Personalised Advertising: How to Reconcile the (best) Interests of Children & Advertisers.” In .
Vancouver
1.
Lievens E. Targeting children with personalised advertising: How to reconcile the (best) interests of children & advertisers. 2017.
IEEE
[1]
E. Lievens, “Targeting children with personalised advertising: How to reconcile the (best) interests of children & advertisers,” presented at the Freedom under Pressure , Ghent, 2017.
@inproceedings{8541490,
  author       = {Lievens, Eva},
  keywords     = {data protection,child,children's rights,advertising,HRC},
  language     = {eng},
  location     = {Ghent},
  title        = {Targeting children with personalised advertising: How to reconcile the (best) interests of children & advertisers},
  year         = {2017},
}