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Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations

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IWT SBO 130008: AdLit: Advertising Literacy in a New Media Environment: Investigating Minor's Persuasion Knowledge in Relation to New Advertising Formats.
Abstract
Children’s advertising literacy is a well-documented research area. Yet, the literature on how to measure advertising literacy is not straightforward due to conceptual and operational differences in the existing studies. This has led to inconsistent results with regard to the development, possession and application of advertising literacy. The aim of this article is to give an overview of the different measurement methodologies used in past research efforts to assess children’s advertising literacy. Taking into account children’s psychological development (cognitive, affective and moral), we formulate recommendations on which methods are most suitable to use in future advertising literacy research among different age categories.
Keywords
Advertising literacy, Children, Development, Methods, Measurement

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Please use this url to cite or link to this publication:

Chicago
Zarouali, Brahim, Pieter De Pauw, Koen Ponnet, Michel Walrave, Karolien Poels, Veroline Cauberghe, and Liselot Hudders. 2019. “Considering Children’s Advertising Literacy from a Methodological Point of View : Past Practices and Future Recommendations.” Journal of Current Issues and Research in Advertising.
APA
Zarouali, B., De Pauw, P., Ponnet, K., Walrave, M., Poels, K., Cauberghe, V., & Hudders, L. (2019). Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations. JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING.
Vancouver
1.
Zarouali B, De Pauw P, Ponnet K, Walrave M, Poels K, Cauberghe V, et al. Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations. JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING. Philadelphia: American Academy of Advertising (AAA); 2019;
MLA
Zarouali, Brahim et al. “Considering Children’s Advertising Literacy from a Methodological Point of View : Past Practices and Future Recommendations.” JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING (2019): n. pag. Print.
@article{8540125,
  abstract     = {Children’s advertising literacy is a well-documented research area. Yet, the literature on how to measure advertising literacy is not straightforward due to conceptual and operational differences in the existing studies. This has led to inconsistent results with regard to the development, possession and application of advertising literacy.  The aim of this article is to give an overview of the different measurement methodologies used in past research efforts to assess children’s advertising literacy. Taking into account children’s psychological development (cognitive, affective and moral), we formulate recommendations on which methods are most suitable to use in future advertising literacy research among different age categories. },
  author       = {Zarouali, Brahim and De Pauw, Pieter and Ponnet, Koen and Walrave, Michel and Poels, Karolien and Cauberghe, Veroline and Hudders, Liselot},
  issn         = {1064-1734},
  journal      = {JOURNAL OF CURRENT ISSUES AND RESEARCH IN ADVERTISING},
  keywords     = {Advertising literacy,Children,Development,Methods,Measurement},
  language     = {eng},
  publisher    = {American Academy of Advertising (AAA)},
  title        = {Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations},
  url          = {http://dx.doi.org/10.1080/10641734.2018.1503109},
  year         = {2019},
}

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