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Customer engagement through personalization and customization

Alexander Bleier, Arne De Keyser and Katrien Verleye UGent (2018) Customer engagement marketing. p.75-94
Please use this url to cite or link to this publication:
author
organization
year
type
bookChapter
publication status
in press
book title
Customer engagement marketing
editor
Palmatier R., Kumar V. and Harmeling C.
pages
75 - 94
publisher
Palgrave Macmillan, Cham
DOI
DOI 10.1007/978-3-319-61985-9_4
UGent publication?
yes
classification
B2
copyright statement
I have transferred the copyright for this publication to the publisher
id
8533123
handle
http://hdl.handle.net/1854/LU-8533123
date created
2017-10-04 11:54:28
date last changed
2017-10-10 09:14:53
@incollection{8533123,
  author       = {Bleier, Alexander and De Keyser, Arne and Verleye, Katrien},
  booktitle    = {Customer engagement marketing},
  editor       = {R., Palmatier and V., Kumar and C., Harmeling},
  pages        = {75--94},
  publisher    = {Palgrave Macmillan, Cham},
  title        = {Customer engagement through personalization and customization},
  url          = {http://dx.doi.org/DOI 10.1007/978-3-319-61985-9\_4},
  year         = {2018},
}

Chicago
Bleier, Alexander, Arne De Keyser, and Katrien Verleye. 2018. “Customer Engagement Through Personalization and Customization.” In Customer Engagement Marketing, ed. Palmatier R., Kumar V., and Harmeling C., 75–94. Palgrave Macmillan, Cham.
APA
Bleier, A., De Keyser, A., & Verleye, K. (2018). Customer engagement through personalization and customization. In P. R., K. V., & H. C. (Eds.), Customer engagement marketing (pp. 75–94). Palgrave Macmillan, Cham.
Vancouver
1.
Bleier A, De Keyser A, Verleye K. Customer engagement through personalization and customization. In: R. P, V. K, C. H, editors. Customer engagement marketing. Palgrave Macmillan, Cham; 2018. p. 75–94.
MLA
Bleier, Alexander, Arne De Keyser, and Katrien Verleye. “Customer Engagement Through Personalization and Customization.” Customer Engagement Marketing. Ed. Palmatier R., Kumar V., & Harmeling C. Palgrave Macmillan, Cham, 2018. 75–94. Print.