Advanced search

Customer engagement through personalization and customization

Author
Organization

Citation

Please use this url to cite or link to this publication:

Chicago
Bleier, Alexander, Arne De Keyser, and Katrien Verleye. 2018. “Customer Engagement Through Personalization and Customization.” In Customer Engagement Marketing, ed. Palmatier R., Kumar V., and Harmeling C., 75–94. Palgrave Macmillan, Cham.
APA
Bleier, A., De Keyser, A., & Verleye, K. (2018). Customer engagement through personalization and customization. In P. R., K. V., & H. C. (Eds.), Customer engagement marketing (pp. 75–94). Palgrave Macmillan, Cham.
Vancouver
1.
Bleier A, De Keyser A, Verleye K. Customer engagement through personalization and customization. In: R. P, V. K, C. H, editors. Customer engagement marketing. Palgrave Macmillan, Cham; 2018. p. 75–94.
MLA
Bleier, Alexander, Arne De Keyser, and Katrien Verleye. “Customer Engagement Through Personalization and Customization.” Customer Engagement Marketing. Ed. Palmatier R., Kumar V., & Harmeling C. Palgrave Macmillan, Cham, 2018. 75–94. Print.
@incollection{8533123,
  author       = {Bleier, Alexander and De Keyser, Arne and Verleye, Katrien},
  booktitle    = {Customer engagement marketing},
  editor       = {R., Palmatier and V., Kumar and C., Harmeling},
  pages        = {75--94},
  publisher    = {Palgrave Macmillan, Cham},
  title        = {Customer engagement through personalization and customization},
  url          = {http://dx.doi.org/10.1007/978-3-319-61985-9\_4},
  year         = {2018},
}

Altmetric
View in Altmetric