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A multimodal approach to product presentations : persuasion in multilingual settings

Julia Valeiras-Jurado (UGent) and Geert Jacobs (UGent)
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Keywords
genre, product presentations, multimodal discourse analysis approach (MDA), persuasive language

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Please use this url to cite or link to this publication:

MLA
Valeiras-Jurado, Julia, and Geert Jacobs. “A Multimodal Approach to Product Presentations : Persuasion in Multilingual Settings.” Procedia Social and Behavioral Sciences, vol. 173, 2015, pp. 252–58.
APA
Valeiras-Jurado, J., & Jacobs, G. (2015). A multimodal approach to product presentations : persuasion in multilingual settings. In Procedia Social and Behavioral Sciences (Vol. 173, pp. 252–258). Seville, SPAIN.
Chicago author-date
Valeiras-Jurado, Julia, and Geert Jacobs. 2015. “A Multimodal Approach to Product Presentations : Persuasion in Multilingual Settings.” In Procedia Social and Behavioral Sciences, 173:252–58.
Chicago author-date (all authors)
Valeiras-Jurado, Julia, and Geert Jacobs. 2015. “A Multimodal Approach to Product Presentations : Persuasion in Multilingual Settings.” In Procedia Social and Behavioral Sciences, 173:252–258.
Vancouver
1.
Valeiras-Jurado J, Jacobs G. A multimodal approach to product presentations : persuasion in multilingual settings. In: Procedia Social and Behavioral Sciences. 2015. p. 252–8.
IEEE
[1]
J. Valeiras-Jurado and G. Jacobs, “A multimodal approach to product presentations : persuasion in multilingual settings,” in Procedia Social and Behavioral Sciences, Seville, SPAIN, 2015, vol. 173, pp. 252–258.
@inproceedings{8531851,
  author       = {{Valeiras-Jurado, Julia and Jacobs, Geert}},
  booktitle    = {{Procedia Social and Behavioral Sciences}},
  issn         = {{1877-0428}},
  keywords     = {{genre,product presentations,multimodal discourse analysis approach (MDA),persuasive language}},
  language     = {{eng}},
  location     = {{Seville, SPAIN}},
  pages        = {{252--258}},
  title        = {{A multimodal approach to product presentations : persuasion in multilingual settings}},
  url          = {{http://dx.doi.org/10.1016/j.sbspro.2015.02.061}},
  volume       = {{173}},
  year         = {{2015}},
}

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