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A multimodal approach to product presentations : persuasion in multilingual settings

Julia Valeiras-Jurado (UGent) and Geert Jacobs (UGent)
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Keywords
genre, product presentations, multimodal discourse analysis approach (MDA), persuasive language

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MLA
Valeiras-Jurado, Julia, and Geert Jacobs. “A Multimodal Approach to Product Presentations : Persuasion in Multilingual Settings.” Procedia Social and Behavioral Sciences . Vol. 173. 2015. 252–258. Print.
APA
Valeiras-Jurado, J., & Jacobs, G. (2015). A multimodal approach to product presentations : persuasion in multilingual settings. Procedia Social and Behavioral Sciences (Vol. 173, pp. 252–258). Presented at the 32nd International Conference of the Spanish Association of Applied Linguistics (AESLA)-Language Industries and Social Change .
Chicago author-date
Valeiras-Jurado, Julia, and Geert Jacobs. 2015. “A Multimodal Approach to Product Presentations : Persuasion in Multilingual Settings.” In Procedia Social and Behavioral Sciences , 173:252–258.
Chicago author-date (all authors)
Valeiras-Jurado, Julia, and Geert Jacobs. 2015. “A Multimodal Approach to Product Presentations : Persuasion in Multilingual Settings.” In Procedia Social and Behavioral Sciences , 173:252–258.
Vancouver
1.
Valeiras-Jurado J, Jacobs G. A multimodal approach to product presentations : persuasion in multilingual settings. Procedia Social and Behavioral Sciences . 2015. p. 252–8.
IEEE
[1]
J. Valeiras-Jurado and G. Jacobs, “A multimodal approach to product presentations : persuasion in multilingual settings,” in Procedia Social and Behavioral Sciences , Seville, SPAIN , 2015, vol. 173, pp. 252–258.
@inproceedings{8531851,
  author       = {Valeiras-Jurado, Julia and Jacobs, Geert},
  booktitle    = {Procedia Social and Behavioral Sciences },
  issn         = {1877-0428 },
  keywords     = {genre,product presentations,multimodal discourse analysis approach (MDA),persuasive language},
  language     = {eng},
  location     = {Seville, SPAIN },
  pages        = {252--258},
  title        = {A multimodal approach to product presentations : persuasion in multilingual settings},
  url          = {http://dx.doi.org/10.1016/j.sbspro.2015.02.061},
  volume       = {173},
  year         = {2015},
}

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