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Drinking high amounts of alcohol as a short-term mating strategy : the impact of short-term mating motivations on young adults’ drinking behavior

Eveline Vincke (UGent)
(2017) EVOLUTIONARY PSYCHOLOGY. 15(2). p.1-14
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Abstract
Previous research indicates that drinking large quantities of alcohol could function as a short-term mating strategy for young adults in mating situations. However, no study investigated whether this is actually the case. Therefore, in this paper, the link between short-term mating motivations and drinking high amounts of alcohol is tested. First, a survey study (N = 345) confirmed that young adults who engage in binge drinking are more short-term oriented in their mating strategy than young adults who never engage in binge drinking. Also, the more short-term oriented young adults were in their mating strategy, the more often binge drinking behavior was conducted. In addition, an experimental study (N = 229) empirically verified that short-term mating motivations increase young adults’ drinking behavior, more so than long-term mating motivations. Results of the experiment clearly showed that young men and young women are triggered to drink more alcoholic beverages in a short-term mating situation, compared to a long-term mating situation. Furthermore, the mating situation also affected young adults’ perception of drinking behavior. Young adults in a short-term mating context perceived a higher amount of alcoholic beverages as heavy drinking compared to peers in a long-term mating context. These findings confirm that a high alcohol consumption functions as a short-term mating strategy for both young men and young women. Insights gained from this paper might be of interest to institutions aimed at targeting youth alcohol (ab)use.
Keywords
Short-term mating strategy, Sexual signaling, Young adults, Risk-taking behavior, Binge drinking

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Chicago
Vincke, Eveline. 2017. “Drinking High Amounts of Alcohol as a Short-term Mating Strategy : the Impact of Short-term Mating Motivations on Young Adults’ Drinking Behavior.” Evolutionary Psychology 15 (2): 1–14.
APA
Vincke, Eveline. (2017). Drinking high amounts of alcohol as a short-term mating strategy : the impact of short-term mating motivations on young adults’ drinking behavior. EVOLUTIONARY PSYCHOLOGY, 15(2), 1–14.
Vancouver
1.
Vincke E. Drinking high amounts of alcohol as a short-term mating strategy : the impact of short-term mating motivations on young adults’ drinking behavior. EVOLUTIONARY PSYCHOLOGY. SAGE Publications; 2017;15(2):1–14.
MLA
Vincke, Eveline. “Drinking High Amounts of Alcohol as a Short-term Mating Strategy : the Impact of Short-term Mating Motivations on Young Adults’ Drinking Behavior.” EVOLUTIONARY PSYCHOLOGY 15.2 (2017): 1–14. Print.
@article{8528864,
  abstract     = {Previous research indicates that drinking large quantities of alcohol could function as a short-term mating strategy for young adults in mating situations. However, no study investigated whether this is actually the case. Therefore, in this paper, the link between short-term mating motivations and drinking high amounts of alcohol is tested. First, a survey study (N = 345) confirmed that young adults who engage in binge drinking are more short-term oriented in their mating strategy than young adults who never engage in binge drinking. Also, the more short-term oriented young adults were in their mating strategy, the more often binge drinking behavior was conducted. In addition, an experimental study (N = 229) empirically verified that short-term mating motivations increase young adults{\textquoteright} drinking behavior, more so than long-term mating motivations. Results of the experiment clearly showed that young men and young women are triggered to drink more alcoholic beverages in a short-term mating situation, compared to a long-term mating situation. Furthermore, the mating situation also affected young adults{\textquoteright} perception of drinking behavior. Young adults in a short-term mating context perceived a higher amount of alcoholic beverages as heavy drinking compared to peers in a long-term mating context. These findings confirm that a high alcohol consumption functions as a short-term mating strategy for both young men and young women. Insights gained from this paper might be of interest to institutions aimed at targeting youth alcohol (ab)use.},
  author       = {Vincke, Eveline},
  issn         = {1474-7049},
  journal      = {EVOLUTIONARY PSYCHOLOGY},
  keyword      = {Short-term mating strategy,Sexual signaling,Young adults,Risk-taking behavior,Binge drinking},
  language     = {eng},
  number       = {2},
  pages        = {1--14},
  publisher    = {SAGE Publications},
  title        = {Drinking high amounts of alcohol as a short-term mating strategy : the impact of short-term mating motivations on young adults{\textquoteright} drinking behavior},
  url          = {http://dx.doi.org/10.1177/1474704917707073},
  volume       = {15},
  year         = {2017},
}

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