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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude

Marijke De Veirman (UGent) , Veroline Cauberghe (UGent) and Liselot Hudders (UGent)
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Citation

Please use this url to cite or link to this publication:

MLA
De Veirman, Marijke, Veroline Cauberghe, and Liselot Hudders. “Marketing Through Instagram Influencers : the Impact of Number of Followers and Product Divergence on Brand Attitude.” INTERNATIONAL JOURNAL OF ADVERTISING 36.5 (2017): 798–828. Print.
APA
De Veirman, M., Cauberghe, V., & Hudders, L. (2017). Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude. INTERNATIONAL JOURNAL OF ADVERTISING, 36(5), 798–828.
Chicago author-date
De Veirman, Marijke, Veroline Cauberghe, and Liselot Hudders. 2017. “Marketing Through Instagram Influencers : the Impact of Number of Followers and Product Divergence on Brand Attitude.” International Journal of Advertising 36 (5): 798–828.
Chicago author-date (all authors)
De Veirman, Marijke, Veroline Cauberghe, and Liselot Hudders. 2017. “Marketing Through Instagram Influencers : the Impact of Number of Followers and Product Divergence on Brand Attitude.” International Journal of Advertising 36 (5): 798–828.
Vancouver
1.
De Veirman M, Cauberghe V, Hudders L. Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude. INTERNATIONAL JOURNAL OF ADVERTISING. Informa UK Limited; 2017;36(5):798–828.
IEEE
[1]
M. De Veirman, V. Cauberghe, and L. Hudders, “Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude,” INTERNATIONAL JOURNAL OF ADVERTISING, vol. 36, no. 5, pp. 798–828, 2017.
@article{8527448,
  author       = {De Veirman, Marijke and Cauberghe, Veroline and Hudders, Liselot},
  issn         = {0265-0487},
  journal      = {INTERNATIONAL JOURNAL OF ADVERTISING},
  language     = {eng},
  number       = {5},
  pages        = {798--828},
  publisher    = {Informa UK Limited},
  title        = {Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude},
  url          = {http://dx.doi.org/10.1080/02650487.2017.1348035},
  volume       = {36},
  year         = {2017},
}

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