How consumers' media usage influences the advertising media Mix that maximizes campaign recognition
- Author
- Leonids Aleksandrovs, Peter Goos, Nathalie Dens and Patrick De Pelsmacker (UGent)
- Organization
- Keywords
- INTERNET, COMMUNICATION, DECISIONS, SYNERGY, PRINT
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8524415
- MLA
- Aleksandrovs, Leonids, et al. “How Consumers’ Media Usage Influences the Advertising Media Mix That Maximizes Campaign Recognition.” ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Gabler Verlag/springer Fachmedien, 2015, pp. 307–19, doi:10.1007/978-3-658-08132-4_22.
- APA
- Aleksandrovs, L., Goos, P., Dens, N., & De Pelsmacker, P. (2015). How consumers’ media usage influences the advertising media Mix that maximizes campaign recognition. ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 307–319. https://doi.org/10.1007/978-3-658-08132-4_22
- Chicago author-date
- Aleksandrovs, Leonids, Peter Goos, Nathalie Dens, and Patrick De Pelsmacker. 2015. “How Consumers’ Media Usage Influences the Advertising Media Mix That Maximizes Campaign Recognition.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 307–19. Wiesbaden: Gabler Verlag/springer Fachmedien. https://doi.org/10.1007/978-3-658-08132-4_22.
- Chicago author-date (all authors)
- Aleksandrovs, Leonids, Peter Goos, Nathalie Dens, and Patrick De Pelsmacker. 2015. “How Consumers’ Media Usage Influences the Advertising Media Mix That Maximizes Campaign Recognition.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 307–319. Wiesbaden: Gabler Verlag/springer Fachmedien. doi:10.1007/978-3-658-08132-4_22.
- Vancouver
- 1.Aleksandrovs L, Goos P, Dens N, De Pelsmacker P. How consumers’ media usage influences the advertising media Mix that maximizes campaign recognition. In: ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. Wiesbaden: Gabler Verlag/springer Fachmedien; 2015. p. 307–19.
- IEEE
- [1]L. Aleksandrovs, P. Goos, N. Dens, and P. De Pelsmacker, “How consumers’ media usage influences the advertising media Mix that maximizes campaign recognition,” in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Zagreb Sch Econ & Management, Zagreb, CROATIA, 2015, pp. 307–319.
@inproceedings{8524415,
author = {{Aleksandrovs, Leonids and Goos, Peter and Dens, Nathalie and De Pelsmacker, Patrick}},
booktitle = {{ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING}},
isbn = {{978-3-658-08132-4}},
keywords = {{INTERNET,COMMUNICATION,DECISIONS,SYNERGY,PRINT}},
language = {{eng}},
location = {{Zagreb Sch Econ & Management, Zagreb, CROATIA}},
pages = {{307--319}},
publisher = {{Gabler Verlag/springer Fachmedien}},
title = {{How consumers' media usage influences the advertising media Mix that maximizes campaign recognition}},
url = {{http://doi.org/10.1007/978-3-658-08132-4_22}},
year = {{2015}},
}
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