Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback
- Author
- Ingrid Moons and Patrick De Pelsmacker (UGent)
- Organization
- Keywords
- IMAGE, SIMILARITY, DILUTION, ATTITUDE, PRODUCT, FIT
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8524413
- MLA
- Moons, Ingrid, and Patrick De Pelsmacker. “Electric Car Extensions of Car Brands : Impact on Brand Personality, Extension Evaluation and Parent Brand Feedback.” ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Gabler Verlag/springer Fachmedien, 2015, pp. 267–80, doi:10.1007/978-3-658-08132-4_19.
- APA
- Moons, I., & De Pelsmacker, P. (2015). Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback. ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 267–280. https://doi.org/10.1007/978-3-658-08132-4_19
- Chicago author-date
- Moons, Ingrid, and Patrick De Pelsmacker. 2015. “Electric Car Extensions of Car Brands : Impact on Brand Personality, Extension Evaluation and Parent Brand Feedback.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 267–80. Wiesbaden: Gabler Verlag/springer Fachmedien. https://doi.org/10.1007/978-3-658-08132-4_19.
- Chicago author-date (all authors)
- Moons, Ingrid, and Patrick De Pelsmacker. 2015. “Electric Car Extensions of Car Brands : Impact on Brand Personality, Extension Evaluation and Parent Brand Feedback.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 267–280. Wiesbaden: Gabler Verlag/springer Fachmedien. doi:10.1007/978-3-658-08132-4_19.
- Vancouver
- 1.Moons I, De Pelsmacker P. Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback. In: ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. Wiesbaden: Gabler Verlag/springer Fachmedien; 2015. p. 267–80.
- IEEE
- [1]I. Moons and P. De Pelsmacker, “Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback,” in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Zagreb Sch Econ & Management, Zagreb, CROATIA, 2015, pp. 267–280.
@inproceedings{8524413,
author = {{Moons, Ingrid and De Pelsmacker, Patrick}},
booktitle = {{ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING}},
isbn = {{978-3-658-08132-4}},
keywords = {{IMAGE,SIMILARITY,DILUTION,ATTITUDE,PRODUCT,FIT}},
language = {{eng}},
location = {{Zagreb Sch Econ & Management, Zagreb, CROATIA}},
pages = {{267--280}},
publisher = {{Gabler Verlag/springer Fachmedien}},
title = {{Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback}},
url = {{http://doi.org/10.1007/978-3-658-08132-4_19}},
year = {{2015}},
}
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