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Advertising adaptation versus standardization effectiveness in open and closed markets

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GLOBAL CONSUMER CULTURE, BICULTURAL CONSUMER, MODERATING ROLE, UNITED-STATES, SELF, GLOBALIZATION, ATTITUDES, PERSUASION, ATTRACTIVENESS, CONSEQUENCES

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MLA
Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. “Advertising Adaptation Versus Standardization Effectiveness in Open and Closed Markets.” Advances in Advertising Research, Vol V: Extending the Boundaries of Advertising. Wiesbaden: Gabler Verlag/springer Fachmedien, 2015. 177–190. Print.
APA
Rajabi, M., Dens, N., & De Pelsmacker, P. (2015). Advertising adaptation versus standardization effectiveness in open and closed markets. ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING (pp. 177–190). Presented at the 12th International Conference on Research in Advertising (ICORIA), Wiesbaden: Gabler Verlag/springer Fachmedien.
Chicago author-date
Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. 2015. “Advertising Adaptation Versus Standardization Effectiveness in Open and Closed Markets.” In Advances in Advertising Research, Vol V: Extending the Boundaries of Advertising, 177–190. Wiesbaden: Gabler Verlag/springer Fachmedien.
Chicago author-date (all authors)
Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. 2015. “Advertising Adaptation Versus Standardization Effectiveness in Open and Closed Markets.” In Advances in Advertising Research, Vol V: Extending the Boundaries of Advertising, 177–190. Wiesbaden: Gabler Verlag/springer Fachmedien.
Vancouver
1.
Rajabi M, Dens N, De Pelsmacker P. Advertising adaptation versus standardization effectiveness in open and closed markets. ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. Wiesbaden: Gabler Verlag/springer Fachmedien; 2015. p. 177–90.
IEEE
[1]
M. Rajabi, N. Dens, and P. De Pelsmacker, “Advertising adaptation versus standardization effectiveness in open and closed markets,” in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Zagreb Sch Econ & Management, Zagreb, CROATIA, 2015, pp. 177–190.
@inproceedings{8524411,
  author       = {Rajabi, Mahdi and Dens, Nathalie and De Pelsmacker, Patrick},
  booktitle    = {ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING},
  isbn         = {978-3-658-08132-4},
  keywords     = {GLOBAL CONSUMER CULTURE,BICULTURAL CONSUMER,MODERATING ROLE,UNITED-STATES,SELF,GLOBALIZATION,ATTITUDES,PERSUASION,ATTRACTIVENESS,CONSEQUENCES},
  language     = {eng},
  location     = {Zagreb Sch Econ & Management, Zagreb, CROATIA},
  pages        = {177--190},
  publisher    = {Gabler Verlag/springer Fachmedien},
  title        = {Advertising adaptation versus standardization effectiveness in open and closed markets},
  url          = {http://dx.doi.org/10.1007/978-3-658-08132-4_13},
  year         = {2015},
}

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