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Advertising adaptation versus standardization effectiveness in open and closed markets

Mahdi Rajabi, Nathalie Dens and Patrick De Pelsmacker (UGent)
(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.177-190
Author
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Keywords
GLOBAL CONSUMER CULTURE, BICULTURAL CONSUMER, MODERATING ROLE, UNITED-STATES, SELF, GLOBALIZATION, ATTITUDES, PERSUASION, ATTRACTIVENESS, CONSEQUENCES

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MLA
Rajabi, Mahdi, et al. “Advertising Adaptation versus Standardization Effectiveness in Open and Closed Markets.” ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Gabler Verlag/springer Fachmedien, 2015, pp. 177–90, doi:10.1007/978-3-658-08132-4_13.
APA
Rajabi, M., Dens, N., & De Pelsmacker, P. (2015). Advertising adaptation versus standardization effectiveness in open and closed markets. ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 177–190. https://doi.org/10.1007/978-3-658-08132-4_13
Chicago author-date
Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. 2015. “Advertising Adaptation versus Standardization Effectiveness in Open and Closed Markets.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 177–90. Wiesbaden: Gabler Verlag/springer Fachmedien. https://doi.org/10.1007/978-3-658-08132-4_13.
Chicago author-date (all authors)
Rajabi, Mahdi, Nathalie Dens, and Patrick De Pelsmacker. 2015. “Advertising Adaptation versus Standardization Effectiveness in Open and Closed Markets.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 177–190. Wiesbaden: Gabler Verlag/springer Fachmedien. doi:10.1007/978-3-658-08132-4_13.
Vancouver
1.
Rajabi M, Dens N, De Pelsmacker P. Advertising adaptation versus standardization effectiveness in open and closed markets. In: ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. Wiesbaden: Gabler Verlag/springer Fachmedien; 2015. p. 177–90.
IEEE
[1]
M. Rajabi, N. Dens, and P. De Pelsmacker, “Advertising adaptation versus standardization effectiveness in open and closed markets,” in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Zagreb Sch Econ & Management, Zagreb, CROATIA, 2015, pp. 177–190.
@inproceedings{8524411,
  author       = {{Rajabi, Mahdi and Dens, Nathalie and De Pelsmacker, Patrick}},
  booktitle    = {{ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING}},
  isbn         = {{978-3-658-08132-4}},
  keywords     = {{GLOBAL CONSUMER CULTURE,BICULTURAL CONSUMER,MODERATING ROLE,UNITED-STATES,SELF,GLOBALIZATION,ATTITUDES,PERSUASION,ATTRACTIVENESS,CONSEQUENCES}},
  language     = {{eng}},
  location     = {{Zagreb Sch Econ & Management, Zagreb, CROATIA}},
  pages        = {{177--190}},
  publisher    = {{Gabler Verlag/springer Fachmedien}},
  title        = {{Advertising adaptation versus standardization effectiveness in open and closed markets}},
  url          = {{http://doi.org/10.1007/978-3-658-08132-4_13}},
  year         = {{2015}},
}
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