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Context matters : modeling the impact of context perceptions on the effectiveness of brand placement

Yann Verhellen (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)
(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.143-157
Author
Organization
Keywords
ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE, PRODUCT PLACEMENTS, ADVERTISING, EFFECTIVENESS, CELEBRITY ENDORSER, PLOT CONNECTION, PROMINENCE, ATTITUDES, MEMORY, INFORMATION, CONGRUENCE

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MLA
Verhellen, Yann, et al. “Context Matters : Modeling the Impact of Context Perceptions on the Effectiveness of Brand Placement.” ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Gabler Verlag/springer Fachmedien, 2015, pp. 143–57, doi:10.1007/978-3-658-08132-4_11.
APA
Verhellen, Y., Dens, N., & De Pelsmacker, P. (2015). Context matters : modeling the impact of context perceptions on the effectiveness of brand placement. ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 143–157. https://doi.org/10.1007/978-3-658-08132-4_11
Chicago author-date
Verhellen, Yann, Nathalie Dens, and Patrick De Pelsmacker. 2015. “Context Matters : Modeling the Impact of Context Perceptions on the Effectiveness of Brand Placement.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 143–57. Wiesbaden: Gabler Verlag/springer Fachmedien. https://doi.org/10.1007/978-3-658-08132-4_11.
Chicago author-date (all authors)
Verhellen, Yann, Nathalie Dens, and Patrick De Pelsmacker. 2015. “Context Matters : Modeling the Impact of Context Perceptions on the Effectiveness of Brand Placement.” In ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, 143–157. Wiesbaden: Gabler Verlag/springer Fachmedien. doi:10.1007/978-3-658-08132-4_11.
Vancouver
1.
Verhellen Y, Dens N, De Pelsmacker P. Context matters : modeling the impact of context perceptions on the effectiveness of brand placement. In: ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. Wiesbaden: Gabler Verlag/springer Fachmedien; 2015. p. 143–57.
IEEE
[1]
Y. Verhellen, N. Dens, and P. De Pelsmacker, “Context matters : modeling the impact of context perceptions on the effectiveness of brand placement,” in ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING, Zagreb Sch Econ & Management, Zagreb, CROATIA, 2015, pp. 143–157.
@inproceedings{8524407,
  author       = {{Verhellen, Yann and Dens, Nathalie and De Pelsmacker, Patrick}},
  booktitle    = {{ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING}},
  isbn         = {{978-3-658-08132-4}},
  keywords     = {{ACCESSIBILITY-DIAGNOSTICITY PERSPECTIVE,PRODUCT PLACEMENTS,ADVERTISING,EFFECTIVENESS,CELEBRITY ENDORSER,PLOT CONNECTION,PROMINENCE,ATTITUDES,MEMORY,INFORMATION,CONGRUENCE}},
  language     = {{eng}},
  location     = {{Zagreb Sch Econ & Management, Zagreb, CROATIA}},
  pages        = {{143--157}},
  publisher    = {{Gabler Verlag/springer Fachmedien}},
  title        = {{Context matters : modeling the impact of context perceptions on the effectiveness of brand placement}},
  url          = {{http://doi.org/10.1007/978-3-658-08132-4_11}},
  year         = {{2015}},
}
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