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Unraveling scientific impact : citation types in marketing journals

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Abstract
The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and perfunctory mention (i.e., citing an article only indirectly without really using it). Prior literature in scientometrics recognizes that the former three types, on average, signal a higher level of scientific indebtedness than the latter two types. In our sample, these three types of citation represent only 15% of all citations. We also find different determinants of citation behavior across citation types. Across the 49 determinants we included, only 13 have the same effect across all citation types, of which only 5 are statistically significant across all citation types. For instance, we find a significant inverted U-effect of challenging commonly held beliefs on citation counts, but only for three of the citation types: affirmation, review and perfunctory mention. Our results encourage scientific stakeholders to move beyond mere citation counts to assess a paper's or a scholar's scientific contribution, as well as to devote greater attention to the citation process itself. (C) 2014 The Authors. Published by Elsevier B.V.
Keywords
INTENSIFY RETAIL COMPETITION, ARTICLE IMPACT, SCIENCE, CLASSIFICATION, BEHAVIOR, MODEL, INDEX, COMMUNICATION, PRODUCTIVITY, DISCIPLINE, Science, Citation, Scientometrics, Philosophy of science, Marketing, Innovation

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Citation

Please use this url to cite or link to this publication:

MLA
Stremersch, Stefan et al. “Unraveling Scientific Impact : Citation Types in Marketing Journals.” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING 32.1 (2015): 64–77. Print.
APA
Stremersch, Stefan, Camacho, N., Vanneste, S., & Verniers, I. (2015). Unraveling scientific impact : citation types in marketing journals. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 32(1), 64–77.
Chicago author-date
Stremersch, Stefan, Nuno Camacho, Sofie Vanneste, and Isabel Verniers. 2015. “Unraveling Scientific Impact : Citation Types in Marketing Journals.” International Journal of Research in Marketing 32 (1): 64–77.
Chicago author-date (all authors)
Stremersch, Stefan, Nuno Camacho, Sofie Vanneste, and Isabel Verniers. 2015. “Unraveling Scientific Impact : Citation Types in Marketing Journals.” International Journal of Research in Marketing 32 (1): 64–77.
Vancouver
1.
Stremersch S, Camacho N, Vanneste S, Verniers I. Unraveling scientific impact : citation types in marketing journals. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. Amsterdam: Elsevier Science Bv; 2015;32(1):64–77.
IEEE
[1]
S. Stremersch, N. Camacho, S. Vanneste, and I. Verniers, “Unraveling scientific impact : citation types in marketing journals,” INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, vol. 32, no. 1, pp. 64–77, 2015.
@article{8524384,
  abstract     = {The number of citations a paper receives is the most commonly used measure of scientific impact. In this paper, we study not only the number but also the type of citations that 659 marketing articles generated. We discern five citation types: application, affirmation, negation, review and perfunctory mention (i.e., citing an article only indirectly without really using it). Prior literature in scientometrics recognizes that the former three types, on average, signal a higher level of scientific indebtedness than the latter two types. In our sample, these three types of citation represent only 15% of all citations. We also find different determinants of citation behavior across citation types. Across the 49 determinants we included, only 13 have the same effect across all citation types, of which only 5 are statistically significant across all citation types. For instance, we find a significant inverted U-effect of challenging commonly held beliefs on citation counts, but only for three of the citation types: affirmation, review and perfunctory mention. Our results encourage scientific stakeholders to move beyond mere citation counts to assess a paper's or a scholar's scientific contribution, as well as to devote greater attention to the citation process itself. (C) 2014 The Authors. Published by Elsevier B.V.},
  author       = {Stremersch, Stefan and Camacho, Nuno and Vanneste, Sofie and Verniers, Isabel},
  issn         = {0167-8116},
  journal      = {INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING},
  keywords     = {INTENSIFY RETAIL COMPETITION,ARTICLE IMPACT,SCIENCE,CLASSIFICATION,BEHAVIOR,MODEL,INDEX,COMMUNICATION,PRODUCTIVITY,DISCIPLINE,Science,Citation,Scientometrics,Philosophy of science,Marketing,Innovation},
  language     = {eng},
  number       = {1},
  pages        = {64--77},
  publisher    = {Elsevier Science Bv},
  title        = {Unraveling scientific impact : citation types in marketing journals},
  url          = {http://dx.doi.org/10.1016/j.ijresmar.2014.09.004},
  volume       = {32},
  year         = {2015},
}

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