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Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement

Steffi De Jans (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)
(2017) EUROPEAN JOURNAL OF MARKETING . 51(11-12). p.2156-2174
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Chicago
De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe. 2017. “Advertising Literacy Training : the Immediate Versus Delayed Effects on Children’s Responses to Product Placement.” European Journal of Marketing  51 (11-12): 2156–2174.
APA
De Jans, S., Hudders, L., & Cauberghe, V. (2017). Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement. EUROPEAN JOURNAL OF MARKETING  , 51(11-12), 2156–2174.
Vancouver
1.
De Jans S, Hudders L, Cauberghe V. Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement. EUROPEAN JOURNAL OF MARKETING  . 2017;51(11-12):2156–74.
MLA
De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe. “Advertising Literacy Training : the Immediate Versus Delayed Effects on Children’s Responses to Product Placement.” EUROPEAN JOURNAL OF MARKETING  51.11-12 (2017): 2156–2174. Print.
@article{8522246,
  author       = {De Jans, Steffi and Hudders, Liselot and Cauberghe, Veroline},
  issn         = {0309-0566 },
  journal      = {EUROPEAN JOURNAL OF MARKETING                    },
  language     = {eng},
  number       = {11-12},
  pages        = {2156--2174},
  title        = {Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement},
  url          = {http://dx.doi.org/10.1108/EJM-08-2016-0472},
  volume       = {51},
  year         = {2017},
}

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