Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement
- Author
- Steffi De Jans (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)
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Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8522246
- MLA
- De Jans, Steffi, et al. “Advertising Literacy Training : The Immediate versus Delayed Effects on Children’s Responses to Product Placement.” EUROPEAN JOURNAL OF MARKETING, vol. 51, no. 11–12, 2017, pp. 2156–74, doi:10.1108/EJM-08-2016-0472.
- APA
- De Jans, S., Hudders, L., & Cauberghe, V. (2017). Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement. EUROPEAN JOURNAL OF MARKETING, 51(11–12), 2156–2174. https://doi.org/10.1108/EJM-08-2016-0472
- Chicago author-date
- De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe. 2017. “Advertising Literacy Training : The Immediate versus Delayed Effects on Children’s Responses to Product Placement.” EUROPEAN JOURNAL OF MARKETING 51 (11–12): 2156–74. https://doi.org/10.1108/EJM-08-2016-0472.
- Chicago author-date (all authors)
- De Jans, Steffi, Liselot Hudders, and Veroline Cauberghe. 2017. “Advertising Literacy Training : The Immediate versus Delayed Effects on Children’s Responses to Product Placement.” EUROPEAN JOURNAL OF MARKETING 51 (11–12): 2156–2174. doi:10.1108/EJM-08-2016-0472.
- Vancouver
- 1.De Jans S, Hudders L, Cauberghe V. Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement. EUROPEAN JOURNAL OF MARKETING. 2017;51(11–12):2156–74.
- IEEE
- [1]S. De Jans, L. Hudders, and V. Cauberghe, “Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement,” EUROPEAN JOURNAL OF MARKETING, vol. 51, no. 11–12, pp. 2156–2174, 2017.
@article{8522246,
author = {{De Jans, Steffi and Hudders, Liselot and Cauberghe, Veroline}},
issn = {{0309-0566}},
journal = {{EUROPEAN JOURNAL OF MARKETING}},
language = {{eng}},
number = {{11-12}},
pages = {{2156--2174}},
title = {{Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement}},
url = {{http://doi.org/10.1108/EJM-08-2016-0472}},
volume = {{51}},
year = {{2017}},
}
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