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Assessing user experience of context-aware interfaces in a retail store

Stephanie Van Hove UGent, Aron-Levi Herregodts UGent, Dimitri Schuurman UGent and Lieven De Marez UGent (2017) The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony.
abstract
Context-awareness is becoming an essential functionality of mobile applications. However, it remains challenging to capture the contextual experience in innovation research, since early-stage technologies have not reached maturity to be implemented in a real-life context. Moreover, users have difficulty in evaluating implicit interactions with context-aware interfaces since imagination of users is limited. Assuming that context impacts user experience, virtual reality (VR) provides an untapped potential for the domain of innovation research. The aim of this study (in progress) is to investigate the potential of user tests in virtual reality (here virtual retail store) for human-computer interaction to better match the needs of users and designers. Initially, the mock-up has been implemented in a retail store with its context-awareness being simulated using the Wizard of Oz methodology (N = 18). This approach is found to be time-consuming and not sufficient for evaluating radical context-aware innovations.
Please use this url to cite or link to this publication:
author
organization
year
type
conference (other)
publication status
published
subject
keyword
user experience, context-awareness, implicit HCI, disruptive innovation, Wizard of Oz, virtual reality, retail, user innovation
in
The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony
pages
7 pages
conference name
The XXVIII ISPIM Innovation Conference – Composing the Innovation Symphony
conference organizer
ISPIM
conference location
Austria: Vienna
conference start
2017-06-18
conference end
2017-06-21
language
English
UGent publication?
yes
classification
C1
copyright statement
I don't know the status of the copyright for this publication
id
8522210
handle
http://hdl.handle.net/1854/LU-8522210
date created
2017-06-02 10:08:49
date last changed
2018-05-14 08:01:00
@inproceedings{8522210,
  abstract     = {Context-awareness is becoming an essential functionality of mobile applications. However, it remains challenging to capture the contextual experience in innovation research, since early-stage technologies have not reached maturity to be implemented in a real-life context. Moreover, users have difficulty in evaluating implicit interactions with context-aware interfaces since imagination of users is limited. Assuming that context impacts user experience, virtual reality (VR) provides an untapped potential for the domain of innovation research. The aim of this study (in progress) is to investigate the potential of user tests in virtual reality (here virtual retail store) for human-computer interaction to better match the needs of users and designers. Initially, the mock-up has been implemented in a retail store with its context-awareness being simulated using the Wizard of Oz methodology (N = 18). This approach is found to be time-consuming and not sufficient for evaluating radical context-aware innovations.},
  author       = {Van Hove, Stephanie and Herregodts, Aron-Levi and Schuurman, Dimitri and De Marez, Lieven},
  booktitle    = {The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony},
  keyword      = {user experience,context-awareness,implicit HCI,disruptive innovation,Wizard of Oz,virtual reality,retail,user innovation},
  language     = {eng},
  location     = {Austria: Vienna},
  pages        = {7},
  title        = {Assessing user experience of context-aware interfaces in a retail store},
  year         = {2017},
}

Chicago
Van Hove, Stephanie, Aron-Levi Herregodts, Dimitri Schuurman, and Lieven De Marez. 2017. “Assessing User Experience of Context-aware Interfaces in a Retail Store.” In The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony.
APA
Van Hove, S., Herregodts, A.-L., Schuurman, D., & De Marez, L. (2017). Assessing user experience of context-aware interfaces in a retail store. The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony. Presented at the The XXVIII ISPIM Innovation Conference – Composing the Innovation Symphony.
Vancouver
1.
Van Hove S, Herregodts A-L, Schuurman D, De Marez L. Assessing user experience of context-aware interfaces in a retail store. The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony. 2017.
MLA
Van Hove, Stephanie, Aron-Levi Herregodts, Dimitri Schuurman, et al. “Assessing User Experience of Context-aware Interfaces in a Retail Store.” The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony. 2017. Print.