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Assessing user experience of context-aware interfaces in a retail store

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Abstract
Context-awareness is becoming an essential functionality of mobile applications. However, it remains challenging to capture the contextual experience in innovation research, since early-stage technologies have not reached maturity to be implemented in a real-life context. Moreover, users have difficulty in evaluating implicit interactions with context-aware interfaces since imagination of users is limited. Assuming that context impacts user experience, virtual reality (VR) provides an untapped potential for the domain of innovation research. The aim of this study (in progress) is to investigate the potential of user tests in virtual reality (here virtual retail store) for human-computer interaction to better match the needs of users and designers. Initially, the mock-up has been implemented in a retail store with its context-awareness being simulated using the Wizard of Oz methodology (N = 18). This approach is found to be time-consuming and not sufficient for evaluating radical context-aware innovations.
Keywords
user experience, context-awareness, implicit HCI, disruptive innovation, Wizard of Oz, virtual reality, retail, user innovation

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Chicago
Van Hove, Stephanie, Aron-Levi Herregodts, Dimitri Schuurman, and Lieven De Marez. 2017. “Assessing User Experience of Context-aware Interfaces in a Retail Store.” In The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony.
APA
Van Hove, S., Herregodts, A.-L., Schuurman, D., & De Marez, L. (2017). Assessing user experience of context-aware interfaces in a retail store. The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony. Presented at the The XXVIII ISPIM Innovation Conference – Composing the Innovation Symphony.
Vancouver
1.
Van Hove S, Herregodts A-L, Schuurman D, De Marez L. Assessing user experience of context-aware interfaces in a retail store. The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony. 2017.
MLA
Van Hove, Stephanie, Aron-Levi Herregodts, Dimitri Schuurman, et al. “Assessing User Experience of Context-aware Interfaces in a Retail Store.” The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony. 2017. Print.
@inproceedings{8522210,
  abstract     = {Context-awareness is becoming an essential functionality of mobile applications. However, it remains challenging to capture the contextual experience in innovation research, since early-stage technologies have not reached maturity to be implemented in a real-life context. Moreover, users have difficulty in evaluating implicit interactions with context-aware interfaces since imagination of users is limited. Assuming that context impacts user experience, virtual reality (VR) provides an untapped potential for the domain of innovation research. The aim of this study (in progress) is to investigate the potential of user tests in virtual reality (here virtual retail store) for human-computer interaction to better match the needs of users and designers. Initially, the mock-up has been implemented in a retail store with its context-awareness being simulated using the Wizard of Oz methodology (N = 18). This approach is found to be time-consuming and not sufficient for evaluating radical context-aware innovations.},
  author       = {Van Hove, Stephanie and Herregodts, Aron-Levi and Schuurman, Dimitri and De Marez, Lieven},
  booktitle    = {The XXVIII ISPIM Innovation Conference : Composing the Innovation Symphony},
  keyword      = {user experience,context-awareness,implicit HCI,disruptive innovation,Wizard of Oz,virtual reality,retail,user innovation},
  language     = {eng},
  location     = {Austria: Vienna},
  pages        = {7},
  title        = {Assessing user experience of context-aware interfaces in a retail store},
  year         = {2017},
}