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The mere exposure instruction effect : mere exposure instructions influence liking

Pieter Van Dessel (UGent) , Gaëtan Mertens (UGent) , Colin Smith (UGent) and Jan De Houwer (UGent)
(2017) EXPERIMENTAL PSYCHOLOGY. 64(5). p.299-314
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Abstract
The mere exposure effect refers to the well-established finding that people evaluate a stimulus more positively after repeated exposure to that stimulus. We investigated whether a change in stimulus evaluation can occur also when participants are not repeatedly exposed to a stimulus, but are merely instructed that one stimulus will occur frequently and another stimulus will occur infrequently. We report seven experiments showing that (1) mere exposure instructions influence implicit stimulus evaluations as measured with an Implicit Association Test (IAT), personalized Implicit Association Test (pIAT), or Affect Misattribution Procedure (AMP), but not with an Evaluative Priming Task (EPT), (2) mere exposure instructions influence explicit evaluations, and (3) the instruction effect depends on participants' memory of which stimulus will be presented more frequently. We discuss how these findings inform us about the boundary conditions of mere exposure instruction effects, as well as the mental processes that underlie mere exposure and mere exposure instruction effects.
Keywords
IMPLICIT-ASSOCIATION-TEST, AFFECT MISATTRIBUTION PROCEDURE, INDIVIDUAL-DIFFERENCES, RECOGNITION MEMORY, TEST IAT, ATTITUDES, STIMULI, ACTIVATION, PERSUASION, JUDGMENTS

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Citation

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MLA
Van Dessel, Pieter, et al. “The Mere Exposure Instruction Effect : Mere Exposure Instructions Influence Liking.” EXPERIMENTAL PSYCHOLOGY, vol. 64, no. 5, 2017, pp. 299–314, doi:10.1027/1618-3169/a000376.
APA
Van Dessel, P., Mertens, G., Smith, C., & De Houwer, J. (2017). The mere exposure instruction effect : mere exposure instructions influence liking. EXPERIMENTAL PSYCHOLOGY, 64(5), 299–314. https://doi.org/10.1027/1618-3169/a000376
Chicago author-date
Van Dessel, Pieter, Gaëtan Mertens, Colin Smith, and Jan De Houwer. 2017. “The Mere Exposure Instruction Effect : Mere Exposure Instructions Influence Liking.” EXPERIMENTAL PSYCHOLOGY 64 (5): 299–314. https://doi.org/10.1027/1618-3169/a000376.
Chicago author-date (all authors)
Van Dessel, Pieter, Gaëtan Mertens, Colin Smith, and Jan De Houwer. 2017. “The Mere Exposure Instruction Effect : Mere Exposure Instructions Influence Liking.” EXPERIMENTAL PSYCHOLOGY 64 (5): 299–314. doi:10.1027/1618-3169/a000376.
Vancouver
1.
Van Dessel P, Mertens G, Smith C, De Houwer J. The mere exposure instruction effect : mere exposure instructions influence liking. EXPERIMENTAL PSYCHOLOGY. 2017;64(5):299–314.
IEEE
[1]
P. Van Dessel, G. Mertens, C. Smith, and J. De Houwer, “The mere exposure instruction effect : mere exposure instructions influence liking,” EXPERIMENTAL PSYCHOLOGY, vol. 64, no. 5, pp. 299–314, 2017.
@article{8520718,
  abstract     = {{The mere exposure effect refers to the well-established finding that people evaluate a stimulus more positively after repeated exposure to that stimulus. We investigated whether a change in stimulus evaluation can occur also when participants are not repeatedly exposed to a stimulus, but are merely instructed that one stimulus will occur frequently and another stimulus will occur infrequently. We report seven experiments showing that (1) mere exposure instructions influence implicit stimulus evaluations as measured with an Implicit Association Test (IAT), personalized Implicit Association Test (pIAT), or Affect Misattribution Procedure (AMP), but not with an Evaluative Priming Task (EPT), (2) mere exposure instructions influence explicit evaluations, and (3) the instruction effect depends on participants' memory of which stimulus will be presented more frequently. We discuss how these findings inform us about the boundary conditions of mere exposure instruction effects, as well as the mental processes that underlie mere exposure and mere exposure instruction effects.}},
  author       = {{Van Dessel, Pieter and Mertens, Gaëtan and Smith, Colin and De Houwer, Jan}},
  issn         = {{1618-3169}},
  journal      = {{EXPERIMENTAL PSYCHOLOGY}},
  keywords     = {{IMPLICIT-ASSOCIATION-TEST,AFFECT MISATTRIBUTION PROCEDURE,INDIVIDUAL-DIFFERENCES,RECOGNITION MEMORY,TEST IAT,ATTITUDES,STIMULI,ACTIVATION,PERSUASION,JUDGMENTS}},
  language     = {{eng}},
  number       = {{5}},
  pages        = {{299--314}},
  title        = {{The mere exposure instruction effect : mere exposure instructions influence liking}},
  url          = {{http://dx.doi.org/10.1027/1618-3169/a000376}},
  volume       = {{64}},
  year         = {{2017}},
}

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