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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects

(2017) JOURNAL OF CONSUMER BEHAVIOR. 16(5). p.452-462
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Keywords
brand placement, brand prominence, evaluative conditioning, explicit and implicit brand attitude, scene valence

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Citation

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MLA
D’Hooge, Serena, et al. “Direct Evaluative Conditioning in Brand Placement : The Impact of Scene Valence and Prominence on Brand Placement Repetition Effects.” JOURNAL OF CONSUMER BEHAVIOR, vol. 16, no. 5, 2017, pp. 452–62, doi:10.1002/cb.1647.
APA
D’Hooge, S., Hudders, L., & Cauberghe, V. (2017). Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects. JOURNAL OF CONSUMER BEHAVIOR, 16(5), 452–462. https://doi.org/10.1002/cb.1647
Chicago author-date
D’Hooge, Serena, Liselot Hudders, and Veroline Cauberghe. 2017. “Direct Evaluative Conditioning in Brand Placement : The Impact of Scene Valence and Prominence on Brand Placement Repetition Effects.” JOURNAL OF CONSUMER BEHAVIOR 16 (5): 452–62. https://doi.org/10.1002/cb.1647.
Chicago author-date (all authors)
D’Hooge, Serena, Liselot Hudders, and Veroline Cauberghe. 2017. “Direct Evaluative Conditioning in Brand Placement : The Impact of Scene Valence and Prominence on Brand Placement Repetition Effects.” JOURNAL OF CONSUMER BEHAVIOR 16 (5): 452–462. doi:10.1002/cb.1647.
Vancouver
1.
D’Hooge S, Hudders L, Cauberghe V. Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects. JOURNAL OF CONSUMER BEHAVIOR. 2017;16(5):452–62.
IEEE
[1]
S. D’Hooge, L. Hudders, and V. Cauberghe, “Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects,” JOURNAL OF CONSUMER BEHAVIOR, vol. 16, no. 5, pp. 452–462, 2017.
@article{8516687,
  author       = {{D'Hooge, Serena and Hudders, Liselot and Cauberghe, Veroline}},
  issn         = {{1472-0817}},
  journal      = {{JOURNAL OF CONSUMER BEHAVIOR}},
  keywords     = {{brand placement,brand prominence,evaluative conditioning,explicit and implicit brand attitude,scene valence}},
  language     = {{eng}},
  number       = {{5}},
  pages        = {{452--462}},
  title        = {{Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects}},
  url          = {{http://doi.org/10.1002/cb.1647}},
  volume       = {{16}},
  year         = {{2017}},
}

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