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A MATCH MADE IN HEAVEN OR DOWN UNDER

Gudrun Roose UGent, Maggie Geuens and Iris Vermeir (2017)
Please use this url to cite or link to this publication:
author
organization
alternative title
The effectiveness of matching pictorial and temporal horizons in advertising
year
type
conference (meetingAbstract)
publication status
published
place of publication
La Londe Les Maures
conference name
The 2017 La Londe Conference Marketing Communications and Consumer Behavior
conference organizer
Aix-Marseille Graduate School of Management
conference location
La Londe Les Maures (French Riviera)
conference start
2017-05-30
conference end
2017-06-02
UGent publication?
yes
classification
C3
id
8513906
handle
http://hdl.handle.net/1854/LU-8513906
date created
2017-03-10 13:03:32
date last changed
2017-03-21 07:34:51
@inproceedings{8513906,
  author       = {Roose, Gudrun and Geuens, Maggie and Vermeir, Iris},
  location     = {La Londe Les Maures (French Riviera)},
  title        = {A MATCH MADE IN HEAVEN OR DOWN UNDER},
  year         = {2017},
}

Chicago
Roose, Gudrun, Maggie Geuens, and Iris Vermeir. 2017. “A Match Made in Heaven or down Under.” In La Londe Les Maures.
APA
Roose, G., Geuens, M., & Vermeir, I. (2017). A MATCH MADE IN HEAVEN OR DOWN UNDER. Presented at the The 2017 La Londe Conference Marketing Communications and Consumer Behavior, La Londe Les Maures.
Vancouver
1.
Roose G, Geuens M, Vermeir I. A MATCH MADE IN HEAVEN OR DOWN UNDER. La Londe Les Maures; 2017.
MLA
Roose, Gudrun, Maggie Geuens, and Iris Vermeir. “A Match Made in Heaven or down Under.” La Londe Les Maures, 2017. Print.