Advanced search
Add to list

Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands

Shubin Yu (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)
Author
Organization

Citation

Please use this url to cite or link to this publication:

MLA
Yu, Shubin, et al. “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands.” Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, edited by Patricia Rossi, Springer International Publishing, 2017.
APA
Yu, S., Hudders, L., & Cauberghe, V. (2017). Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands. In P. Rossi (Ed.), Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing.
Chicago author-date
Yu, Shubin, Liselot Hudders, and Veroline Cauberghe. 2017. “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands.” In Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, edited by Patricia Rossi. Springer International Publishing.
Chicago author-date (all authors)
Yu, Shubin, Liselot Hudders, and Veroline Cauberghe. 2017. “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands.” In Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, ed by. Patricia Rossi. Springer International Publishing.
Vancouver
1.
Yu S, Hudders L, Cauberghe V. Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands. In: Rossi P, editor. Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing; 2017.
IEEE
[1]
S. Yu, L. Hudders, and V. Cauberghe, “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands,” in Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, Paris, 2017.
@inproceedings{8513139,
  author       = {{Yu, Shubin and Hudders, Liselot and Cauberghe, Veroline}},
  booktitle    = {{Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics}},
  editor       = {{Rossi, Patricia}},
  isbn         = {{978-3-319-47330-7}},
  language     = {{eng}},
  location     = {{Paris}},
  pages        = {{513}},
  publisher    = {{Springer International Publishing}},
  title        = {{Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands}},
  year         = {{2017}},
}