Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands
- Author
- Shubin Yu (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)
- Organization
Citation
Please use this url to cite or link to this publication: http://hdl.handle.net/1854/LU-8513139
- MLA
- Yu, Shubin, et al. “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands.” Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, edited by Patricia Rossi, Springer International Publishing, 2017.
- APA
- Yu, S., Hudders, L., & Cauberghe, V. (2017). Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands. In P. Rossi (Ed.), Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing.
- Chicago author-date
- Yu, Shubin, Liselot Hudders, and Veroline Cauberghe. 2017. “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands.” In Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, edited by Patricia Rossi. Springer International Publishing.
- Chicago author-date (all authors)
- Yu, Shubin, Liselot Hudders, and Veroline Cauberghe. 2017. “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands.” In Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, ed by. Patricia Rossi. Springer International Publishing.
- Vancouver
- 1.Yu S, Hudders L, Cauberghe V. Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands. In: Rossi P, editor. Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing; 2017.
- IEEE
- [1]S. Yu, L. Hudders, and V. Cauberghe, “Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands,” in Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics, Paris, 2017.
@inproceedings{8513139, author = {{Yu, Shubin and Hudders, Liselot and Cauberghe, Veroline}}, booktitle = {{Developments in Marketing Science: Marketing at the Confluence between Entertainment and Analytics}}, editor = {{Rossi, Patricia}}, isbn = {{978-3-319-47330-7}}, language = {{eng}}, location = {{Paris}}, pages = {{513}}, publisher = {{Springer International Publishing}}, title = {{Tracking the Luxury Consumer Online: An Experimental Study on the Effectiveness of Site and Search Retargeting for Luxury Brands in China and the Netherlands}}, year = {{2017}}, }